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Author

Kira Vessiari

Head of Content at PropellerAds

The Simplest Explanation of CPA (Cost-per-Action) Payment Model
Ketch-up

CPA Marketing Model 2026: The Engineering Guide to Calculation, Optimization & ROI

CPA marketing explained: formula, tracking mechanics, vertical benchmarks, and optimization strategies media buyers use to scale profitable campaigns.

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Our News

New! ProPush Constructor – Customizable Templates for Higher Revenue

Discover ProPush Constructor: ready-to-use, performance-tested templates with built-in monetization logic. Host, customize, and scale your funnels on your own terms.

Propellerads-chinese-new-year
Ad Trends

Chinese New Year Ad Trends 2026: What Experts Expect to Peak

Chinese New Year: verything you need to know and prepare for - from GEOs and verticals to traffic sources and funnel adjustments.

affiliate marketing beginners guide
Affiliate Marketing

The Ultimate Beginner’s Guide to Affiliate Marketing

We’ve compiled an ultimate list of affiliate marketing tips and resources - articles, ebooks, webinars, etc. - essential knowledge

iGaming push traffic
Ad Trends

[Exclusive] How Sports Events Impact iGaming & Push Traffic

Learn about sports traffic and iGaming campaigns during the hottest season of the year. Stats and recommendations from our star expert!

iGaming Webinar Voluum Propeller Mostbet
Webinars

[Webinar] How to Buy and Optimize iGaming Traffic? 

Learn how to choose the best ad formats and optimize iGaming Traffic. All about iGaming trends for 2025 with top GEOs and advanced strategies.

Telegram Ads
Telegram Ads

Telegram Ads Platform 2026: The Engineering Guide to Setup, CPM & Targeting

Telegram Ads in 2026: costs, targeting, and performance. Learn how CPM varies, how channels drive results, and what advertisers get wrong.

Social TrafficType
Popunder Ads

It’s All About Performance. Why Social Traffic Type Is A Better Way To Scale

Scale your campaigns with Social Traffic for up to 2.8x more conversions. Get tips and top verticals to hit your KPIs with Propeller Ads.

PropellerAds social traffic type igaming case study
Sports

[Case Study] How Social Traffic Type + iGaming Generated 5996 Conversions

How did a media buying team achieve 5996 conversions for their iGaming offer using our new Social Traffic Type feature?

social traffic type
Case Studies

Social Traffic: 3 Case Studies from Utilities, Gaming, and Matchmaking Verticals

Case Studies! We asked partners who have already tested the social traffic type to share their tips on how to get the ultimate results

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