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10 Best Alternatives to Google Analytics

10 best alternatives to Google Analytics

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Why try a Google Analytics Alternative?

When it comes to marketing, data reigns supreme, and Google Analytics has long stood the test of time as the go-to solution for website analytics. 

Yet, it’s not exactly a silver bullet. While it’s a comprehensive tool, its complexity often leaves some users scratching their heads. And for those diving into the depths of affiliate marketing campaigns, the lack of specific tools can also be a stumbling block. 

It’s a wild world of website and landing page analytics out there, and you might just find that there’s an alternative that resonates more with your unique needs, and we’ve taken care of listing some of the best!

What’s Wrong with Google Analytics?

Google Analytics is an unquestionably powerful tool. But it does come with its own set of challenges and complications. Here’s a breakdown of some commonly asked questions about Google Analytics:

  1. Is Google Analytics falling out of favor?

Google Analytics has had some struggles with the General Data Protection Regulation (GDPR). Due to its stringent rules on data collection and usage, some countries have voiced privacy concerns, leading to restrictions or outright bans.

  1. Do I need Google Analytics for effective SEO?

While Google Analytics provides valuable insights that can inform your SEO strategy, it doesn’t directly impact SEO rankings. There are other analytics tools that can equally deliver valuable insights.

  1. Will Google Analytics affect my landing page’s speed?

Google Analytics usually has minimal impact on website speed. However, if the script size of your analytics solution is large, it can slow your website.

  1. Why would I choose an alternative over Google Analytics?

Although Google Analytics offers a wide range of data, it can be quite complex to navigate, especially for beginners. Some users might find that other services offer features that Google Analytics lacks, and these alternatives can often provide a more user-friendly experience.

Top 10 Best Google Analytics Alternatives to Revolutionize Your Data Game

Now that we’ve pulled back the curtain on some of Google Analytics’ greatest mysteries, let’s turn our gaze to the exciting world of alternatives. 

Each tool in our list packs a unique punch, bringing something different to the analytics table that might just fit your needs better than Google Analytics.

1. Semrush


Semrush is a powerful digital marketing toolkit offering comprehensive SEO performance data, competitor insights, and in-depth backlink analysis. 

Unlike Google Analytics, it tracks keywords over time, identifies potential high-ranking ones, and examines competitors’ top-ranking pages. 

While it comes at a cost, starting at $99.95 per month, it offers supportive customer service for any data-related inquiries.

FeatureSemrushGoogle Analytics
Data on all websitesYesNo
Comprehensive SEO performanceYesNo
Traffic comparison between periodsNoYes
User data (demographics, interests, engagement)NoYes
High-potential keyword identificationYesNo
Competitor researchYesNo
Backlink analysisYesNo
On-page SEO auditYesNo
Platforms: Desktop Web & Mobile AppYesYes
PricingStarts at $99.95/monthFree, with a paid version (Google Analytics 360) starting at $150,000/year
1-on-1 customer supportYesNo

2. Hotjar


Hotjar is a user-centric tool that optimizes user experience and website conversions. Complementing Google Analytics, it excels with features like Heatmaps, Recordings, and Surveys

While Google Analytics is best for basic data collection, Hotjar is ideal for large enterprises needing advanced functionalities. Google Analytics is mostly free, but Hotjar ranges from a free basic package to tiered paid options for larger pageview needs.

FeaturesHotjarGoogle Analytics
Team AccessYes, unlimitedLimited
User TargetingSmart TargetingBasic User Info
Multilingual FeedbackYes (40+ languages)No
Mobile Device FeaturesAll Features AvailableLimited
Privacy FeaturesStrongBasic
Data ExportCSV or XLSXLimited Formats
InstallationAll Major PlatformsLimited Platforms
Tag Manager IntegrationYes (e.g., Google Tag Manager)Google Tag Manager Only
Ad Campaign OptimizationYesYes
Customer SupportHighLow
User Acquisition DetailsNoYes
Demographics and Traffic SourcesNoYes
Heatmaps and RecordingsYesNo
Polls, Surveys, and Form AnalyticsYesNo
PricingFree to $389/monthFree, with a paid version (Google Analytics 360) starting at $150,000/year

3. Matomo


Matomo, an open-source web analytics tool, delivers rich insights into website traffic and user behavior, with privacy and data ownership at its core. 

Apart from providing similar features to Google Analytics, Matomo also includes capabilities for heatmaps, session recordings, SEO keyword reporting, and A/B testing.

It stands as a robust alternative rather than a replacement for Google Analytics, serving the need for more granular, privacy-compliant, and actionable data.

FeaturesMatomoGoogle Analytics
On-Premise HostingYesNo
Automatic Outlinks and Downloads TrackingYesRequires Manual Setup
Content InteractionsYesNo
Integration with Bing and Yahoo Search ConsolesYesNo
Search Engine Keyword RankingsYesNo
Roll-Up ReportingYesNo
Media AnalyticsYesNo
A/B TestingYesNo
Form AnalyticsYesNo
Session RecordingYesNo
Custom BrandingYesNo
Advanced Privacy Controls & GDPR ManagerYesNo
Log Analytics & Intranet AnalyticsYesNo
PricingFree for On-Premise, Starts at 19 EUR/month for Cloud (50k hits)Free, Google Analytics 360 starts at $150,000/year

4. Plausible


Plausible Analytics provides a minimalistic, privacy-focused alternative to Google Analytics. It’s an open-source tool that respects user privacy and offers essential website analytics without the complexity.

FeaturesPlausibleGoogle Analytics
User-friendly InterfaceYesCan be complex
Lightweight ScriptYesNo
No Personal Data TrackingYesTracks user data
Open SourceYesNo
Compliance with GDPR, CCPA, PECRYesCompliance possible but more complex
Advanced Analysis ToolsNoYes
Content AnalyticsBasicAdvanced
Social AnalyticsNoYes
PricingStarts at €9/month for 10k monthly page viewsFree, Google Analytics 360 starts at $150,000/year

5. MixPanel


Mixpanel provides a robust alternative to Google Analytics, offering different focus areas. While Google Analytics collects page-level information, Mixpanel is designed to provide a more detailed understanding of user behavior.

Notably, Mixpanel stands out with its real-time analysis, longer data retention period, and emphasis on user behavior. This makes it an ideal choice for businesses requiring an in-depth understanding of user interactions on their platform.

FeaturesMixpanelGoogle Analytics
Data FocusUser behaviorPage-level information
Tracking ModelEvents-based model for tracking users across mobile + web applicationsPrimarily pageviews, but GA4 introduces event-based model
InterfaceIntuitive and user-friendlyCan be complex for beginners
Real-Time AnalysisYes, 99% data available within secondsMay have delays
Data RetentionGreater than 14 monthsLimited to 14 months
Third-Party IntegrationsYes, with tools for engagement, attribution, A/B testing, etc.Yes, but may vary
PricingFree for limited data, then starts at $20/month up to 100M monthly eventsFree, with a paid version (Google Analytics 360) starting at $150,000/year

6. Woopra


Woopra is a customer behavior analytics tool, designed to improve personalized and behavioral targeting for businesses. It delivers an improved customer experience by tracking customer activity, building customer segments, and generating detailed reports.

FeaturesWoopraGoogle Analytics
Campaign ManagementYesYes
Conversion TrackingYesYes
Customer SegmentationYesYes, but may require advanced setup
Goal Setting/TrackingYesYes
Keyword TrackingYesYes
Multi-Channel Data CollectionYesYes
Multiple Site ManagementYesYes
Pageview TrackingYesYes
Predictive AnalyticsYesNo
Referral TrackingYesYes
Site Search TrackingYesYes
Text AnalysisYesNo
Time on Site TrackingYesYes
User Interaction TrackingYesYes, with event tracking
PricingStarts from $79.95/monthFree, with a paid version (Google Analytics 360) starting at $150,000/year

7. Fathom


Fathom Analytics offers a privacy-first, simple, and intuitive analytics solution. It’s designed to protect visitor privacy while providing valuable insights into your website’s performance.

Fathom Analytics offers several unique features that Google Analytics doesn’t have, including uptime monitoring, dark mode, and all sites view.

Better yet, Fathom also features a transparent business model and transparent data collection, meaning it doesn’t follow you around. It uses special signatures that can’t be traced back to you, keeping your visit private. 

When we talk about a transparent business model, Fathom makes its money by charging for its service, not by selling your data. They keep what they learn to themselves, and they never use it for advertising. It’s all about giving you insights while keeping your privacy front and center.

This analytics tool is ideal for those who prioritize privacy, simplicity, and transparency in their analytics tool.

FeaturesFathom AnalyticsGoogle Analytics
Uptime monitoringYesNo
Dark ModeYesNo
All Sites ViewYesRequires complex setup
Transparent Data CollectionYesNo
Easy Data ExportYesYes
Transparent Business ModelYesNo
UA and GA4 ImporterYesN/A
Email ReportsYesYes
Public & Private DashboardsYesNo
One-Click Data FiltersYesYes
Referral ProgramYesNo
Pricing$14/month up to 100,000 monthly page viewsFree, with a paid version (Google Analytics 360) starting at $150,000/year

8. Heap


Heap Analytics is a powerful tool that captures every interaction across web and mobile platforms, providing a comprehensive understanding of user behavior. It excels in retroactive data analysis and offers integrated session replay for thorough behavioral study.

FeaturesHeap AnalyticsGoogle Analytics
Capture Every Interaction (Web and Mobile)YesLimited
Retroactive Data AnalysisYesLimited
Integrated Session ReplayYesNo
Basic KPIs OnlyNoYes
Analyze Behavior Beyond Superficial, High-Level MetricsYesLimited
Customer Journeys with Session Replay and Data ScienceYesNo
Single Platform Combining Quantitative and Qualitative AnalysisYesNo
Codeless Update DatasetYesNo
Unparalleled Data Capture for Cross-Platform ExperienceYesNo
Automated Data Science LayerYesNo
Data-in and -out IntegrationsYesYes
Granular Insights into User FrictionYesLimited
PricingFree, then starts at $3600/year up to 300k sessions/yearFree, with a paid version (Google Analytics 360) starting at $150,000/year

9. Piwik Pro


Piwik Pro is a robust analytics suite that emphasizes user privacy and data security. It provides a detailed analysis of customer journeys across websites and apps, making it an excellent alternative to Google Analytics.

FeaturePiwikGoogle Analytics
HostingSelf-hosted (PHP/MySQL)Remotely-hosted
Data PrivacyProtects visitor privacy with advanced privacy featuresData privacy concerns due to remote hosting
Real-Time Visitor DetailsYesYes
E-commerce AnalyticsYesYes, limited to transaction and revenue data
Visitor ProfileYesNo
Real-Time Visitor MapsYesNo
Mobile AppYes, iOs and AndroidYes, iOs and Android
PricingFree, then starts at $419 per month Free, with a paid version (Google Analytics 360) starting at $150,000/year

10. Voluum

Voluum is a comprehensive platform for optimizing paid advertising campaigns. Some of its key features include:

Key FeaturesVoluumGoogle Analytics
Tracking ApproachTracks during redirection processTracks after website loads
Campaign OptimizationYes (relevant detail)No
Advanced Ad TrackingYesNo
Multi-Traffic Source TrackingYesLimited, requires advanced skills
PricingStarts at $599 per monthFree to use

Final Thoughts

To sum up, it’s pretty clear that while Google Analytics has long been the go-to solution for website analytics, it’s not always the best choice for everyone. 

Armed with the information from the impressive range of alternative tools in this article, you can explore options that may better suit your specific needs. Whether it’s Semrush for comprehensive SEO performance data, Hotjar for user-centric optimization, or Matomo for granular and privacy-compliant insights, there are alternatives available to revolutionize your data game.

And remember, you don’t have to limit yourself to a single analytics tool. You can mix and match different tools to create a customized analytics approach that aligns with your goals! 

So, embrace the diversity of analytics tools out there and find the one that empowers you to make data-driven decisions.

Happy analyzing of your PropellerAds campaigns!


…and maybe you want to share your fav tracker with fellow advertisers in our Telegram Chat? You are welcome!


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