Keep Your Campaigns Sharp with these 7 Affiliate Marketing Tracking Tools

Throughout the decades, business owners in almost every industry have realized that they need to keep track of the activities that generate the most revenue and focus on these in order to maintain profitability.

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Read more: A Complete Introduction to Conversion Tracking

This concept can be applied to many different departments and lines-of-business within a company. Affiliate marketing is no exception, especially because marketers now have the tools they need to track the performance of each campaign.

Affiliate tracking tools give you the ability to optimize your marketing efforts and make the right adjustments to finetune the performance of your ads. Not only this, but you can also see the source of each click and collect data that helps you build better campaigns in the future.

Also, keep in mind that choosing the right tracker can give you insights and features that are more relevant to your industry. But, there are hundreds of different trackers available for affiliate marketers and choosing the best one is not always straightforward.

To help you out, we put together a list of the top 7 affiliate marketing trackers that help you analyze your campaign.

Trackers we are going to review:

The Top 7 Affiliate Marketing Trackers

Voluum

Voluum - dashboard

About Voluum

Prices starting from $299 monthly.

If you’re looking for all-around great tracking software, this cloud-hosted platform provides a solid solution that helps dissect organic and paid traffic. Moreover, it offers AI-powered automated optimization as well as a manual option, so you can choose which one suits you best.

Features

From superb security features to comprehensive collaboration options, Voluum has all the tools a marketer needs to build a successful campaign.

  • AI-Powered Traffic Distribution System
  • Split Testing
  • Custom Conversions
  • Direct Tracking Pixel
  • Compatible With Multiple Bidding Models
  • Up to 30 different data points
  • Voluum API available
  • Data Grouping and Drill Down
  • Campaign Auto-Optimization
  • Multi-User Access
  • Security Specifications: SSL Support
  • Mobile App

Additional Information

Voluum also comes with state-of-the-art reporting options and advanced targeting. Both of these features use proprietary technology that helps collect data in real time, regardless of the amount of traffic analyzed.

Revealing future plans:

MichalDec_VoluumMichał Dec, Product Manager at Voluum says: “After almost 5 years on the market we aren’t stopping in delivering features that are built for and with our customers.

As we move towards Q4 of 2018 and the beginning of 2019 we will release a suite of tools, that will further enrich our solution and help performance marketers to increase their profitability. We’re currently working on:

  • Invalid/bot traffic detection – monitoring tool that keeps an eye on your campaigns and notifies you once suspicious traffic is detected (any malware, bot, scripts that may ruin your flow, traffic with suspicious referrers, markers that may be considered as malicious, etc.)
  • Next iteration of Traffic Distribution AI will not only pick the optimal mix of LPs & offers but also distribute traffic for paths and for slices of traffic that perform best.
  • Voluum Marketplace – the world’s first offer marketplace built into a tracker; enabling our clients to find offers they want to promote and at the same time, removing postbacks completely and offering URLs set up.
  • Voluum App Notifications (iOS/Android) – push notifications specified by customer (i.e. first conversion on a new campaign, information when you hit $x revenue, hourly/daily summaries of performance with % of increase or decrease from day before, alerts when there is a significant drop in traffic) – essentially anything which the Customer may need to be notified about.

Our clients have helped us greatly to understand which innovations and features we should focus on developing, that’s why, on the top of that, we will relentlessly work on adding more AI-powered features that enable users to auto-optimize their traffic flow.”

 Check an exclusive guest post by Voluum: Why a $5 budget is not enough to test a campaign?

AdsBridge

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About AdsBridge

Prices starting from $89 monthly.

AdsBridge is regarded as one of the best tracking tools for affiliates and performance firms. The platform provides an awesome set of features, world-class support, and an intuitive interface, making it one of the most comprehensive trackers on the market today.

Features

Besides giving you all the information you need to make optimal changes to your campaign, AdsBridge also provides quick redirects, ultimately saving you time and money in the long run.

  • Traffic Distribution System
  • Split Testing
  • Campaign Auto-Optimization
  • Pre-Landers
  • Precise Targeting Options
  • Custom Landing Page Builder
  • Bot/Fraud Filter
  • Daily Capping
  • Hide-Referrer and Hide-Funnel Functions
  • Multi-User Access
  • Mobile App for iOS Devices

Additional Information

AdsBridge is already one of the best overall tracking platforms available, and they are still adding features to its impressive repertoire. The software features a scalable infrastructure ideal for growing companies, while processing more than 4 billion clicks monthly.

Revealing future plans:

AdsBridgeKonstantin Kiy, AdsBridge CEO says: “In the upcoming year, we plan to develop AdsBridge as a full stack platform, i.e., to give our customers the ability to not only Use AdsBridge as tracking software but also to buy traffic and find beneficial offers. We plan to develop a system that will combine everything affiliate needs for successful work.”

 

 

 

 

Binom

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About Binom

Prices starting from $69 monthly.

The basic concept behind tracking software is to reduce the amount of time you invest in optimizing your campaign. Binom is a platform that strives to achieve this mission, reducing the amount of time you need to invest in order to maintain strong performance.

Features

With Binom, affiliates will experience a boost in profitability and functionality, without a complicated interface that requires extensive learning.

  • Unlimited domains (with free SSL certificates), users, amount of rules, data storage time, etc.
  • No-redirects Tracking (Integrated landings and lading page pixel)
  • Ultra-Fast Reporting
  • Instant Click Processing
  • Filters system (including mathematical) for white- and black-lists
  • Split Testing
  • Multi-User Access (Ideal solution for teams: unlimited users with custom access rights)
  • Powerful API with access to all tracker’s functionality
  • Experienced technical support, free tracker installation and server setup + optimization
  • Group campaign reports for cross-analysis

Additional Information

Binom is one of the leaders in processing speed with Click processing time of 5 ms under any server load.

Revealing future plans:

Binom CEORoman Ignatev, CEO and Founder says: “The main development direction for the coming year is the automation in all its manifestations. This includes:

  • Campaigns auto-optimization. Not only by offers/landers EPV but at a deeper level.
  • Trigger system, when tracker reacts to events and performs some action such as an alert.
  • Integration with traffic sources to connect it with auto optimization and triggers. For example, to optimize pubs, or to stop a campaign automatically if something goes wrong.
  • Integration with affiliate networks for convenient offers import. Also, the following updates will include data visualization and apps tracking.”

ThriveTracker

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About ThriveTracker

Prices starting from $79 monthly.

Versatility is extremely important to compete in today’s business landscape, and ThriveTracker has done an amazing job staying on top of innovation. This next-generation tracking software simultaneously offers a full range of solutions for cloud-based and self-hosted models.

Features

Whether tracking small numbers or a massive volume of traffic, ThriveTracker is ideal for businesses of all models or structures. Their suite of features, combined with the quality of their support team, make them one of the best all-around trackers for affiliates.

  • Self-Hosted and Cloud-Based Solutions
  • World-Class Care Team
  • Landing Page Pixel Tracking
  • Conversion Logs
  • Offer Cap
  • Conversion Currency
  • Funnel Support
  • Bot Filter
  • Multi-User Access
  • Security Specifications: SSL Support
  • Mobile Tracking Options
  • Hide-Referrer Available
  • Javascript Detection Available
  • Reporting API
  • Drill-Down Reporting (up to 3 tiers) and Day-Parting
  • Split-testing of Landers and Offers

Additional Information

It’s also worth noting that ThriveTracker features a free 30-day trial, so you can test-drive the service before purchasing a subscription.

Revealing future plans:

ThriveStephen Ierardi, Director of Sales says: “ThriveTracker has our sights set directly on the following goals and feature releases during the next 12 months: extended improvements of our user experience on mobile devices, a full suite of programmatic campaign optimization strategies, and further innovation of link-free tracking methods.

We expect performance marketing will see the influence of laws such as GDPR on a global scale, and predict media buyers will react with a tremendous demand for link-free tracking methods (such as Facebook and Google Ads have already mandated). While these are the big-picture items we plan to bring forward during the next 12 months, our team is constantly applying user feedback for features and quality of life improvements as well.”

RedTrack

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About RedTrack

Prices starting from $29 monthly.

One of the reasons many marketers and business owners avoid analytics all together is the complexity of the subject. On the other hand, experienced marketers may struggle to find an advanced option that meets their requirements.

RedTrack offers a suitable solution to both as it provides intricate tracking and analytics options while combining them with a simple, easy-to-use interface.

Features

Catering to both starters and experts, RedTrack offers a great platform to learn about campaign optimizations and to develop your skills without switching to more complex software.

  • AI-Powered Traffic Distribution System
  • Auto-Scaling & Geo-Balancing
  • Templates and Presets Available for a Fast Start
  • Lighting-Fast Redirects
  • API Available
  • Custom Domaines
  • Smartlinks Optimised for AI
  • Pixel Tracking
  • Split Testing
  • Custom Dashboards
  • Landing Page Protection
  • Bot Filter
  • Hide-Referrer Function
  • Multi-User Access
  • Campaign Auto-Scaling

Additional Information

RedTrack offers a solid structure, and it’s backed by Affise, a leader in performance marketing software.

Revealing future plans:

Vlad_RedTRackVlad Zhovtenko, Product Manager at RedTrack.io, says: “When speaking about our plans for the next year — we will mostly focus on 3 things:

– user experience — improving both user interface and supporting material to create a seamless and effortless experience in setting up campaigns and extracting data;

– user collaboration — as a logical extension of individual user experience we will add features to enhance team collaboration and external reporting;

– automation — we plan to finally open our AI Smartlinks to public access and add several other features around automatic performance optimization.”

 

 

 

PeerClick

PeerClick

About PeerClick

Prices starting from $49 monthly.

PeerClick has made a name for itself by delivering simple, yet powerful tracking features that marketers of all levels can appreciate. In short,  PeerClick can help you improve your ROI, manage your ads campaigns, and measure your landing page performance with real-time reports.

Features

While its main function is to improve overall ROI and your campaign’s entire performance, PeerClick features an array of smaller features that help you set a variety of goals.

  • Predefined templates
  • Cloud hosting
  • Custom Redirect Domains
  • Auto-optimization Feature
  • Instant Redirects
  • Real-time Tracking and Detailed Reports
  • Manual Bot Blacklisting
  • Mobile Tracking Capacities

Additional Information

PeerClick’s technology can handle up to 1 billion clicks / day per account.

Revealing future plans:

PeerClickAlexei Adamovitch, CMO, PeerClick says: “Today, the variety of tracking solutions for affiliate marketing is represented by a large list of offers. These solutions can solve both a wide and rather specific scope of problems. Despite all of this, it is possible to distinguish two main concepts. Some trackers offer a complex solution for all tasks. Others focus on improving the current functionality using new technologies. In this situation, we are trying to find a compromise.

With the help of machine learning for automatic traffic distribution and deep integration between products, we pay much attention to UX. As for pricing, we are planning to move from subscription plans to individual solutions. It allows getting access to the functionality without unnecessary overpayments. It provides us with focus on the features that are really demanded on the market.”

Tracking Desk

Tracking desk

About Tracking Desk

Prices starting from $0 monthly.

Keeping your traffic sources optimized and learning how profitable each one is can help establish a successful affiliate campaign. Tracking Desk is an excellent traffic management and monitoring platform that allows you to integrate and analyze all of your traffic sources.

Features

Tracking Desk’s feature list includes:

  • Intricate Traffic Source Report
  • Bot Filter
  • Unlimited Data Archive
  • Multiple Grouping Options
  • Dozens of Predefined Setups
  • Landing Page Builder
  • Track a Huge Number of Parameters
  • Pixel Tracking
  • Custom Domains
  • Split Testing
  • Import Conversions and Other Metrics

Additional Information

Each company’s funnel is unique, and Tracking Desk allows multiple conversion funnel structures, ideal for businesses that have extensive buyer journeys.

Revealing future plans:

TrackingDEskLaurent Malka, Founder says:As for our plan: We plan to add more API integrations with third-party platforms – Ad Networks, Affiliate Networks and marketing applications. Our take on the future: while tracking is a core feature of our platform, we believe that it is a feature that should be taken beyond the scope of a bilateral campaign. Digital marketing is evolving toward a 360 scope, which will require the ability to use multi-touch attribution and across platforms.

 

 

Implement the Best Trackers and Optimize Your Campaign

Tracking your campaign’s performance is pivotal to executing a successful marketing plan. Use one of the tools available to dissect and analyze your campaigns in order to adjust weaknesses and exploit areas of improvement. If you have questions you’ve always wanted to ask about trackers, now is your chance. Share your questions in the comment section below!