Ad Trends

The Darkest Conversions: Halloween Creatives for Different GEOs

by Mariia Peretyatko 16 October 2023

TABLE OF CONTENTS

Why should you care about themed creatives?

Verticals we will focus on

Mexico: Dia de Los Muertos (1-2 of November)

Japan: Kawasaki Halloween Parade (28-29 of October)

China: Hungry Ghost Festival (30 of August)

This post is also available in: PT

The spookiest holiday of the year is around the corner, so if you didn’t prepare your ~~bed sheets ghost costume~~ ad campaign yet, it’s high time to start.

Indeed, it’s a well-known fact that holidays are a fruitful time for ripping your conversions, since we usually observe traffic spikes these days. Halloween is not an exclusion. However, if you think that 31st of October is your only day to launch a themed campaign and boost your income, that’s not entirely so.

There are more spooky days in a year if you look globally. Say, Mexico, Japan, Romania or China have their own crazy Halloween-like holidays and traditions, so this is your chance to launch more relevant campaigns and earn more money.

As always, we are here to help and today we will see what’s happening around the popular GEOs during their traditional holidays + give you inspiration and halloween marketing ideas for creatives.

TABLE OF CONTENTS

Why should you care about themed creatives?

Verticals we will focus on

Mexico: Dia de Los Muertos (1-2 of November)

Japan: Kawasaki Halloween Parade (28-29 of October)

China: Hungry Ghost Festival (30 of August)

Why should you care about themed creatives?

Did you know that, according to numerous psychological studies, people’s attention is selective? And the first things our attention pulls out of the great variety around us are those we already know. To some extent, people might not even notice something irrelevant to them. Okay, okay, let’s not make it five minutes of erudition, but move straight to practice.

Affiliate Marketing

Secret recipe of simple creatives upgrade

So, if this is not your first day in advertising, you may know that selective attention also works for ads, and namely – creatives. Showing people something relevant to their experience and background is the right way to attract their attention, which is the first goal of every advertising campaign.

Let’s see which GEOs, dates, and verticals you should consider for a campaign launch and discuss some ideas for your creatives to help you reach the best results.

Verticals we will focus on

For this article, we have chosen a range of verticals that perform really well for the GEOs and dates we will discuss. In general, during the Halloween-like holidays we see a boost in the following niches:

eCommerce – 15%

The growth of eCommerce is explained easily – people buy presents for their friends and family, as well as for themselves. Holidays are chill days, the best period for advertising, since people are more likely to spend more money if they are relaxed. What is more, Halloween and most of the similar holidays are about costumes, decorations, and treats, so themed offers are definitely a great idea.

Social (Dating) – 11%

Celebration requires company, right? This is how the typical holiday boost in a Dating vertical could be explained. Users are looking for some fun, so promoting Dating services and apps might be your straight way to matching their needs.

Utilities – 8%

Another way to spend holidays is staying home, watching videos and streams, and enjoying a quiet evening. And you can cover this audience segment, as well!

Guest Expert

Interview with an expert in Utilities

Finance – 6%

Finance vertical also shows growth during holidays around top-performing GEOs (you will find them below). Trading offers, namely – credit cards and loans – are popular during holidays for a simple reason – such services may have event-related promos, offering specialities and beneficial conditions for customers and traders.

Mexico: Dia de Los Muertos (1-2 of November)

Maybe, one of the most well-known Halloween-like holidays is a Mexican Dia de Los Muertos (Day of the Dead). Those skeleton facepaint and bright colorful costumes have been influencing the worldwide culture for decades.

These days are traditionally celebrated with serving lots of fruits, beverages, meat, and special bread (pan de muerto) for the dead relatives, whose souls are coming back from the afterlife to join their families.

So, in Mexico, this holiday is celebrated on 1-2 of November and here is what we found in our statistics for the last year:

Dates	Impressions
2022/10/30	252 467 339
2022/10/31	250 016 812
2022/11/01	*246 466 040*
2022/11/02	*251 560 856*
2022/11/03	250 440 575
2022/11/04	249 693 983

As you can see, Mexico can boast of a significant number of impressions during the Dia de Los Muertos as well as a couple of days before and after.

This is why you should launch your event-related campaigns beforehand, at least five days before an event – a small audience warm-up is a sure way to better performance.

Creatives for Dia de Los Muertos

We suggest some themed creatives for verticals and push ads that perform well during Dia de Los Muertos in Mexico. You can just copy and use them for your campaign!

PropellerAds_Halloween_campaigns_Mexico_creative_1

PropellerAds_Halloween_campaigns_Mexico_creative2

Ideas for titles:

Find Your ‘Amor Eterno’ with Halloween Vibes!
Matchmaking Magic in Dia de los Muertos Style!
Skeletons in the Closet? Share Them on Our Dating App!
Online Dating with a Spooky Twist!
Love Beyond the Veil: Dating App Discounts!
Ghostly Good Dates Await on Our App!

Ideas for descriptions:

Discover spooky love connections this Dia de los Muertos with our dating app. Unearth special discounts and find ‘amor eterno’!
Embrace the Halloween vibes and find your soulmate. Join our dating app with exclusive discounts and start your hauntingly romantic journey.
Experience Dia de los Muertos-style matchmaking magic on our dating app. Swipe your way to a spooktacular romance!
Find love online with a spine-tingling twist. Join our dating app and embrace the spirit of romantic connections!
Connect with spirits and souls alike on our dating app with special Dia de los Muertos discounts. Love beyond the veil awaits!
Ghostly good dates await on our dating app. Discover a new world of romance with our special Dia de los Muertos offers!

eCommerce

Ideas for titles:

Score Big Savings in Our Dia de los Muertos eCommerce Wonderland!
Shop Smart, Save Spookily: Exclusive Discounts!
Retail Revamp: Discounts Galore with a Day of the Dead Twist!
Cart Overflow: Dia de los Muertos Discounts Bonanza!
Fill Your Digital Altar with Unbelievable Savings!
Online Shopping Extravaganza with a Dia de los Muertos Touch!

Ideas for descriptions:

Celebrate Dia de los Muertos with a shopping spree in our savings fiesta. Explore our store and embrace the spirit of discounts!
Don’t let your budget ‘rest in peace.’ Dive into our Dia de los Muertos eCommerce discounts and score big savings!
Shop smarter with exclusive Dia de los Muertos-themed discounts. Hurry, these spooktacular deals won’t last long!
Revamp your shopping experience with a Day of the Dead twist. Explore our eCommerce discounts and embrace the spirit of savings!

Utilities

Ideas for titles:

Secure Surfing in the Spirit of Dia de los Muertos!
VPN Bliss: Celebrate Privacy with Discounts!
Stay Safe, Stay Spooky: VPN Deals Await!
Guard Your Digital Ofrenda with VPN!
Digital Fortress: Free VPN Offer!
Virtual Shield Sale: Protect Your Online Calacas!
Get the Key to Online Freedom in Dia de los Muertos Style!

creatives for utilities - how to make them

Affiliate Marketing

More about Utilities creatives here

Ideas for descriptions:

Surf the web like the spirits do, with anonymity and security. Don’t miss out on our Dia de los Muertos-themed VPN offer!
Don’t let cyber threats haunt your online presence. Get our VPN at a spooky discount and enjoy worry-free browsing!
Privacy is sacred, just like Dia de los Muertos. Explore our limited-time offers and stay safe online.
Unblock the internet’s potential while paying homage to the spirits. Check out our VPN offer in honor of Dia de los Muertos!
This Dia de los Muertos, protects your online world from unseen threats with our VPN!

Finance

Ideas for titles:

Trading Treats, No Tricks: Day of the Dead Specials!
Ghostly Gains Await: Day of the Dead Trading Spectacle!
Frighteningly Fantastic Trades for the Day of the Dead!
Haunt the Markets: Day of the Dead Trading offer!
Dance with Discounts: Day of the Dead Trading Delights!
Beware of Ghostly Profits this Dia de los Muertos!
Ghoulishly Good Deals for Halloween and Dia de los Muertos!

Ideas for descriptions:

Enjoy spine-tingling trading offer this Dia de los Muertos!
No costume needed, just your trading skills! Get wickedly good deals for Halloween and Dia de los Muertos.
Don’t let these ghostly trading opportunities pass you by! Celebrate Dia de los Muertos with monstrous savings!
Trade like a money monster and haunt the markets with our eerie discounts for Dia de los Muertos!
Gather ’round, traders of the night! Dia de los Muertos is here, and so are our chillingly good offers.
Prepare for a howling good time this Halloween and Dia de los Muertos with our hair-raising trading specials!
Don’t be scared to trade this Dia de los Muertos. Our promotions are a scream!

Japan: Kawasaki Halloween Parade (28-29 of October)

The Kawasaki Halloween Parade usually gathers more than 4 000 participants and 130 000 spectators from all over the world.

For this event, participants usually prepare spectacular costumes made with great attention to detail and quality. You won’t see wacky outfits at this party, but rather pieces of real art, with professional face paint and accessories.

This holiday takes place on the 28-29 of October and here are the last-year impressions stats for these days:

Dates	Impressions
2022/10/26	48 761 287
2022/10/27	48 288 398
*2022/10/28*	*49 965 723*
*2022/10/29*	*51 357 456*
2022/10/30	51 216 326
2022/10/31	49 760 057

As you can see, the numbers are worthy, so let’s move to the creatives ideas.