User journey varies from vertical to vertical and from offer to offer. Some are short and simple, the others are more complex (yet, well-paid). But how do these journeys depend on the niche you work with? And how to arrange a proper user path to…
The 2023 sports season is full of events — and hopefully free from Covid-19 cancellations and rescheduling! So, we expect big volumes of sports traffic in multiple GEOs — and hope you are ready for them, too. What will be worth your attention in the…
It’s no secret that the CPA offer you choose will directly affect the performance of your campaign. If you want to have an easier path to success, you need to carefully plan out your offer selection process, starting with the industry you’re working with. Take…