Revshare vs CPS: Choosing the best payout model

CPS - Revshare- monetization

They say, one today is worth two tomorrows. So, when it comes to choosing the payout type, the choice seems obvious: pick instant profit over a slow, recurring income. But is it really that simple?

Thousands of pubs who chose the Revshare model will disagree. Yet, it’s hard to resist the immediate benefit of CPS.

So, which payout model is better? CPS or Revshare? Let’s find out. 

Payout models in

So, let’s start from the very beginning. In, there are two payout models available: CPS and Revshare.

CPS provides instant payouts for each push notification subscriber that you bring. For example, you bring 1000 subscriptions 5 cents each — you get 50 bucks right away. In this situation, the future performance of those subscribers doesn’t concern you. You get paid — you walk away.

Yes, just like the Witcher.

With Revshare, it’s quite the opposite as your payout depends on the performance of your subscription base. Here’s an example: a user walks into a bar and subscribes for push ads on your site.

Over time, we’ll show this user 1000 various ads, or, to be precise, this user will generate 1000 impressions. As a site owner, you get paid for these impressions. The more there are of them, and the better is the user performance on those delivered push notifications, the more money you get. 

How does it work?

When pubs decide to monetize their traffic with, they need to add the Smart tag to their site code. After that, all users who come to their site will be prompted to subscribe to push notifications. Once the user clicks “Allow”, they immediately get into the site/landing page owner’s subscription base. Starting that moment, we’ll be showing various ads to subscribed users.

The webmaster gets paid according to the payout model that they choose.

If you select CPS, you’ll get paid immediately once the user clicks on the “Allow” button. As we said before, what happens after that doesn’t make any difference to you, as you’ve already cashed your payout.

If you choose Revshare, you’ll be paid for impressions that your subscribers generate. They’ll see CPC campaigns, and generate clicks — you get paid for that. Or they’re shown CPA campaigns and convert — you get paid for that, too. So, the more impressions, clicks, and conversions are generated, the better is your income.

With this model, you don’t receive a payment for the sole fact of subscription. However, as your subscription base grows, and the users actively interact with ads, you get more and more money.

Pluses and minuses of each model

Now that you have an idea of how both models work, it’s time to pop the question: which one is better? The answer is: both of them.

Each payout model allows you to make a lot of money. In fact, it’s just a matter of your personal preference.

However, it’s important to understand the advantages and disadvantages of each model to make an informed choice. 


Pros: Cons: 
– With this model, you’re working for the future. As long as your subscription base is alive and breathing, you’ll be getting paid for it. Affiliates with a single landing page can decide to move to another vertical and webmasters can switch to a different advertising format, and even in that case, your previous efforts will still be paying off.

– It allows you to assess the quality of your traffic as its performance directly affects your income.
– It takes time for this payout type to start paying off. As you don’t get immediately paid for the subscription itself, you’ll need time to collect your subscription base and this base should be of high quality.


Pros: Cons: 
– This model guarantees instant payout, here and now.

– It’s easier to calculate your financial stream since you know how many subscribers you can get from a certain targeting.
– Since the quality of traffic that you bring does not impact your income, the responsibility falls on our shoulders. That’s why it’s monitored closer and with all due diligence. When pubs make a decision to apply shady techniques and bring low-quality or even bot traffic being paid with CPS, it’s highly likely to be investigated and revealed. In this case, a refund will be claimed. 

– This model is not open to all pubs by default. At first, you need to prove the quality of your traffic with Revshare, and after the initial assessment, the CPS model might be open to you upon request.

That’s great, but what do I choose?

Yet again, the choice of a payout type is ultimately up to. Both models can provide big profits, and it’s only a matter of taste which one to choose. 

If you’re in media buying, you can diversify your income: bring traffic from certain GEOs to Revshare, and to CPS — from the others. For instance, if you know that a certain network provides highly convertible traffic, use it for Revshare and secure consistent cash flow in the future.

Accordingly, this option is also more preferable for full website owners. If you have a regular, loyal audience, it will keep bringing you a steady revenue stream on Revshare. 

So, what’s next? 

Traditionally, site owners are often skeptical about Revshare. They don’t see an immediate profit and consider this payout type to be unworthy. However, in the longer perspective, this payout type can bring you even more money than CPS. In fact, Revshare is getting momentum right now as more and more pubs choose this payout method, and we fully support this trend.

Ask Propeller: Why is my CPM so low?

If you’re hesitating to start monetizing push subscription, for this reason, we strongly encourage you to give it a try! Worst case scenario, you’ll be getting passive income for the rest of your sites’ life. 


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