So you have a website and you want to make money with ads placed on your website? Well, we have news for you. You are a publisher 🙂

Is website monetization beginner friendly?

Nobody’s perfect. When you just start with monetization, it’s normal that you might face problems and make mistakes. You run across issues when dealing with day-to-day operations and wonder if your results are “okay,” or you still need to work on your monetization strategy.

We’ve all been there. So how about we discuss the most common mistakes and pitfalls to look out for when monetizing your website traffic.

The good news is that these mistakes are easy to fix, and once you know what to do, you would see the profits rolling your way.

1. You’ve removed the ad tag TOO FAST

Many publishers are expecting immediate results. They’ve just put the new ad tag, and 20 minutes after they are already checking the stats assuming to see a six-digit number, to say the least.

Of course, monetization results don’t take long to show up, but even so, there’s no magic involved.

What’s the most common mistake? Publishers give up too fast, remove the tag right away or try another ad format even before the first stats come in.

Tip: Have patience! Monetization takes time, because you’ll need some testing to understand what ad formats your audience prefers (really, don’t change the ad tags every 10 minutes, it’s a no-no) and which ones work best, bringing the most money (system needs time to find the most suitable ad for your website).

2. You use too many ad formats at once

Publishers are trying to speed up the monetization process, and place all the ad formats on their website at once. The logic is simple: more ads = more profit. Well, it doesn’t work that way.

Another common issue is testing multiple ad networks at once. You won’t be able to get accurate results because each network will get a different chunk of traffic. Instead of the whole picture, you will only get fragments of data, which would be hard to analyze.

There are several downsides to this strategy:

  • You can’t properly test the formats and understand if this amount of ads is optimal and effective.
  • You are decreasing the efficacy of the ads. People are usually frustrated if you “hit them in the face” with dozens of ads, and close them without clicking any ad. And what’s next? Your CPM goes down.
  • You are ruining the user experience. Monetization is all about balance, and if all that your visitors see on your website are ads, you have every chance of losing your audience.

Tip: Test formats one by one, carefully add more and track performance to understand how your audience reacts to these changes and how it affects your income.

3. You ignore anti-Adblock monetization opportunities

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Advertising is a completely legal way to earn money with a website; every website owner has an absolute right to place the ads and monetize the traffic.

Still, some publishers are shying away from using anti-adblock solutions, thinking Google or other search engines would penalize them. These fears are groundless because using anti-adblock doesn’t violate any laws, and our technology ensures that search engines can’t “see” the ads. This way, publishers are not risking anything by using anti-adblock.

Are you avoiding anti-adblock? According to our stats, you might be losing up to 40% of your monetization profit.

Tip: If you notice that your profits are slowly starting to drop or your number of impressions are lower than before, it’s time to test the anti-adblock solution.

4. You are getting statistics wrong

How do you know if your monetization strategy is successful?

You look at the actual profit you make – money on your account. Other parameters like CPM rate or the number of impressions, albeit also significant, can only show you the trends (how effective the ad format is, if the ad placement is generating clicks, or overall performance of your website, etc.), but not the final financial results.

Yet there are publishers, who are focusing solely on the CPM – that’s wrong, in this blog post, we were explaining why. In other words, CPM rate is not paying for your grocery, but the money does.

Tip: First, look at your finance and only after that think how you could improve your CPM rate. By the way, “average” CPM won’t provide you much info, so opt for CPM by country.

By the way, comparing your stats to Google Analytics (GA) isn’t always helpful. GA has issues with identifying unique users and does not take into consideration the ad frequency parameter, therefore, there might be certain discrepancies in results.

5. You’re messing up the scripts or using same ad tags everywhere

Here we come – the technical part.

Over the years, we’ve noticed that some webmasters are altering the ad script, thinking it can improve the performance. In reality, scripts stop working, anti-adblock fails, or other tech troubles come up. The moral of the story? Don’t alter the scripts.

Another issue is using the same ad tag on ALL your websites. For example, you’ve generated an ad tag for a website “N”. The system has created a specific, tailored tag for your type of traffic to be used on the website “N”.

Well, but you’re thinking: “Nahh, I’m too bored to create separate tags for my other websites “A” and “B”. And you paste the ad tag for “N” website to other websites. Result? Apart from not being able to analyze the ads’ performance on each website, you are also killing the optimization, because the tag was custom-generated for a particular traffic source.

Tip: Never alter the tags or scripts, and always generate unique tags for each separate website.

Quick monetization tips (for each ad format)

These are not mistakes, but we thought it would be useful to mention some quick tips so you can monetize better.

  • Popunder

When working with Popunder, make sure to reduce the frequency of Popunder ads. Increasing the ad frequency above 3-4 times a day per user may lead to lower CPM rate. As well, don’t put 2-3 Popunder tags on the same page.Don’t bombard visitors with advertising!

Ask our support or your manager to help you with this.

  • Native Subscriptions

In line with Google’s latest updates, we encourage publishers to use HTTPS on their websites. Push Notifications technology is a perfect match for an SSL certified, secure website. The subscription rates (especially important for CPS pricing model) are much higher for HTTPS websites, as the opt-in process is shorter (users have to click “allow” just once), that’s why more people subscribe.

  • Smart Links

With Smart Links, you can monetize almost any kind of traffic, so no need to complicate the things. Simply place the link on attractive creatives or a website element. The easier the flow, the more profit you can enjoy.

Nothing too brainy, right? Monetization is a pretty simple process when you follow recommendations and best practices. But just in case you still have questions, feel free to post them in the comment section below.

Happy monetization!


Content Marketing Manager at PropellerAds