When it comes to traffic monetization, the opportunity to choose the right revenue model is what matters. Keeping this in mind, we were working on developing a new model of traffic monetization for our publishers – CPS (cost per subscriber).
This revenue model was specifically designed to give broader monetization opportunities for publishers who are using Native Subscriptions ad format.
CPS revenue model means that you are paid each time a user subscribes to Push Notifications on your website. Payment comes just once, at the moment a user allows Push Notifications.
Comparing to traditional CPM Revshare revenue model’s rate, the CPS rate is much higher, and it’s not the only benefit to be considered:
While selecting a revenue model is always your personal choice, and we can’t recommend one over another, there are certain cases when CPS model proves to be more beneficial for your account balance:
1. Your website is very niche
If your website is tightly focused on a single subject, and the visitor numbers aren’t huge, then it’s a good idea to seriously consider CPS.
Getting people subscribed will allow you to get stable, fast income; meanwhile, you can concentrate on creating quality content and developing your website.
2. You are not happy with your CPM rate
The CPM rate is quite complex and depends on multiple factors (we are working on an exhaustive article about CPM), therefore, smaller websites or websites with unsteady traffic flow (focused on seasonal topics, for example) cannot demonstrate high CPM rate.
What’s the solution? Opt for CPS as it can help you benefit from every visitor subscribed. In addition, the good part, you don’t have to think whether visitors are clicking the ads or not.
Go to your publisher’s dashboard and click to create a new Native Subscriptions zone. You will find the CPS model under the “Choose monetization type” menu.
Propeller Ads is a full and self-service advertising network providing comprehensive and industry leading ad-serving and optimization technologies for online marketers and web publishers.