Author photography
Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

PropellerAds - Live commerce across Douyin, TikTok Shop, and Shopee Live in Asia
E-Commerce

Live Commerce Playbooks That Work on Douyin, TikTok Shop & Shopee Live

Live commerce is booming in Asia. Learn what works on Douyin, TikTok Shop, and Shopee Live, and how to keep sales flowing around each stream.

Interactive Ads announcement
Platform Updates

​​[NEW Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users

Interactive Ads deliver pre-engaged users through AI-optimized flows, helping you get better traffic quality and higher conversion rates.

Google Ads Alternatives
Ketch-up

Google Ads Alternatives 2026: The Engineering Guide to Platform Selection

11 Google Ads alternatives compared: Microsoft, Meta, Amazon Ads, and independent ad networks—costs, minimum budgets, and formats.

PropellerAds - cheap traffic and low quality myth: results, stability, and traffic source fit
Media Buying

Let’s Bust the Myth: Is Cheap Traffic Really Low Quality?

Cheap traffic can convert, scale, and lower testing costs. See what really affects quality, how auctions work, and how to get better results.

PropellerAds - guide to Saudi Arabia eCommerce as a GEO, with key stats, best seasons, top offers, and campaign tips
Case Studies

Saudi Arabia as Your New eCommerce Destination: GEO Overview, Stats, and Tips

Saudi Arabia eCommerce is growing fast. See key stats, best times to launch, top offers, and setup tips for Onclick, Telegram Ads, and Push.

PropellerAds - traffic diversification when Meta and Google ads get harder, with bans and rejections
Media Buying

Meta and Google Ads Are Getting Harder: When and How Diversifying Traffic Might Help?

Traffic Diversification stabilizes launches amid Meta/Google bans, rejections, and rising costs. See what’s happening and when to diversify.

1 … 5 6 7 … 19