Finance! One of the most profitable and at the same time – the trickiest verticals in affiliate marketing. Many newcomers got stuck with Finance at some point because of strict regulations, complicated customer flow, and other issues. Indeed, mastering this vertical is not that easy. However, anyone who did it, can boast of a truly high revenue.

How can you become one of them? Let’s discuss Finance and find out how to work smartly with such offers. 

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Finance: General overview 

According to our statistics, Finance is on the top 5 list of the most popular verticals. Let’s see, which Finance offers exist: 

• Trading: Cryptocurrency and Forex
• Cards: Credit and bank cards (most popular ones – Amex and Santander)
• Loans: Mostly, microloans 

Before we start discussing each offer type in more detail, take a look at general Finance statistics regarding ad formats:

Onclick	Push and In-Page Push	Interstitial
53%	42%	5%

Even though Interstitial takes 5% of all traffic, it continues to grow in the finance vertical. So whenever you choose this format for scaling, you can expect worthy results. 

Here is an important point about the Finance vertical: it is super-diverse. After reviewing our statistics, looking here and there, and checking this and that, we realized that it is really hard to provide a one-size-fits-all campaign recipe or provide overall stats that reflect the whole picture of the vertical.

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What to do with Trading offers?

GEOs  

As Trading is the largest part of all Finance offers (about 85-90% of the entire vertical), we are going to focus on it more attentively than Cards and Loans. 

Let’s start with the most fruitful GEOs you should target whenever you work with Crypto and Forex offers. Our stats show:

• Europe: DE, FR, ES, GE, 
• Africa: NG, ZA
• Asia: IN, JP, TR, TH, ID, PH, MY, AZ 
• LATAM: BR, MX

By the way, talking about regulations. For instance, Trading is not completely forbidden in the USA, but restrictions are so tough that almost nothing is allowed. Cryptocurrency is totally banned in China, Algeria, Nepal, Algeria, Bangladesh, Tunisia, Morocco, and Qatar. While Forex has limitations in India, Malaysia, and Belgium. 

Also, there are strict regulations for European countries. Say, in Italy, retail investors have no right to promote any leveraged products at all. And the situation around other EU countries is similar, so most affiliates prefer working with Asia, Africa, and the Middle East. 

So, in a nutshell, you can work with: 

• Any GEOs, where Trading is not prohibited by the law;
• GEOs where the call centers of the offer owners are located (see in your offer info or contact the owners to clarify);

For instance, our Senior Team Leader of the Accounting Team, Alex Shovkun, shared a story about one of our advertisers to illustrate how unpredictable the vertical is. The main point – each advertiser really has his own way here. 

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Ad formats 

Basically, as our research and partners’ practice show, you can work with any ad format you want. Everything works efficiently for Trading offers – Popunder, Push, In-Page Push, and Interstitial. For example, try Push and In-Page Push + Popunder scaling. 

By the way, you can use our Multiformat feature for a fast and neat test – all formats launched at one, results compared, and the best one chosen. Easy-peasy.

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Creatives 

• Popunder

Usually, when you work with Popunder, you don’t really need any pre-landers. You have to drive traffic straight to the main page of your offer or to the registration form. In case you want a pre-lander, this might be something as classical as a success story, like this:

This one was used for a new website. The text says:

RESULTS FROM OUR READERS

PROFIT: €5 552

“I’ve been using the [platform name] for about two weeks. I invested €250 and earned €5 802. That’s far more than what I get at work.” – Robert Kleinschmidt, Freiburg

Of course, the aim of such a pre-lander is to motivate users to repeat the head-spinning success of Robert. As they see from the ad, it is possible, and someone is already doing so.

• Push Notifications and In-Page Push

For Push, you can go classy and use basic creatives that suggest a chance of earning easy money. Here is a nice example:

Also, an efficient practice for Trading is offering a deposit bonus, like this: 

If you want to use a pre-lander with a success story like in the example above, you can use this kind of warming-up Push notification:

Then, after a user clicks this Push notification, he gets to the relevant pre-lander with an actual story. 

As you can see, this notification has a Badge:

• Interstitial 

Interstitial creatives have the same logic as Push – deposit and registration bonuses work great here. Such images can be used as banners or pre-lander creatives. Here is an Interstitial example:

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Platforms and OS

In general, for Trading campaigns in the Finance vertical, you can target any OS and both platforms (desktop and mobile) – all of them show significant results here. In general, advertisers mostly work with Android, but that’s because this platform has more traffic. According to our stats, Windows goes second, and iOS is third.

By the way, affiliate marketers drive traffic to both – websites and applications of trading platforms.

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How about payouts?

The idea of Trading offers is that the payout for a lead can vary dramatically from $0.5 to $100+ depending on GEO, flow, and overall complexity of the user journey. A complicated flow with numerous actions to complete, plus difficult registration forms with numerous questions, will definitely have higher payouts that can reach incredible numbers, even $1000 per lead.

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What to do with Credit Cards?

GEOs

Credit Cards are about opening a bank account or requesting a card. As we have already mentioned, a huge part of these offers are oriented toward Brazil, and namely, these are Santander bank offers. That is why, logically, Brazil is the number one GEO for Cards. And here is the full list according to our statistics: 

• Europe: GB, DE, ES, IT, FR
• Asia: PH, IN, TH, ID
• LATAM: BR, MX
• Africa: ZA

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Ad formats

For credit cards, we recommend sticking to Push notifications or/and In-Page Push, especially, if you are a newcomer. Push notifications work well as informative messages that encourage users to click and register for a card. See the examples below. 

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Creatives

Affiliates rarely use pre-landers for Credit card offers, so you can work without them. We consider Push and In-Page Push the main and most effective formats, so check some examples. Here is the sweet classic: 

As simple as that – encourage users to receive what they are looking for – a credit card from a reliable bank they know. 

Basic elements you need to include in your creatives: bank name (if you have a direct offer), numbers (say, bonus amount), and basic conditions (“register and get a card”). 

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How about payouts?

As you remember, we have expressed our general impression about Finance – the vertical is diverse. But we found a couple of our partner’s cases to count some medium scores and show you as an example. 

Just remember that in the case of Finance, the combinations are everything – your CTR and CPC heavily depend on GEO, ad format, and offer type you combine. Let’s see the numbers taken from one of our cases (credit card offer): 

• Payout for registration: $11
• GEO: BR

Push	In-Page Push/Vignette
CPC: 0.024	CPC: 0.02
CTR: 0.2%	CTR: 4%

In general, these are the medium numbers you can keep in mind when launching your Credit Card offer. 

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Finally, what to do with Loans? 

GEOs

According to our statistics, the best strategy is to start your testing from Asia and LATAM:

• BR, AR, EC, MX, PH, TH

These are developing countries and classic GEOs for an easy start. 

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Ad formats 

Again, affiliates rarely use pre-landers for Loans, so you don’t have to overthink here. The best-performing format for the start is Push + In-Page Push.

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Creatives

As for the Push creatives, we have a real top performer to show: 

As you can see, nothing very complicated to invent – relevant pic with cash, numbers, and basic appealing conditions, as in the Credit Cards. 

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Conclusion 

Finance is a huge vertical, where Trading takes the leading place. The vertical is extremely broad in terms of offers variety, therefore, there are numerous GEOs, targeting options, and formats presented here. To launch a winning Finance campaign, mind:

• Our recommendations
• Offer limitations and law regulations for a chosen GEO
• Your A/B testing results

As always, rely on our experts and experiment freely! Have fun, and good luck with your Finance campaign!    

Let’s discuss Finance campaigns in our affiliate marketing Telegram chat!