Digital Marketing Strategies: Do You Need One and What Works Today?
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In a world where the Internet is the Tree of Knowledge, establishing an online presence is paramount for every business. And, the only way to succeed is by applying a digital marketing strategy that fits your business goals. Is your digital marketing strategy essential for business growth?
Let’s put it this way…
Imagine you’re building a house without a plan, materials, tools, and a solid base. You can’t! That’s the same as marketing your business online without a marketing strategy. You see, your strategy is the base of your online advertising efforts.
But, what is digital marketing strategy exactly? What elements does it include? Which are the best marketing strategies?
In this blog, we answer these questions. Plus, we tell you which strategies work best for which businesses.
What is digital marketing strategy?
A digital marketing strategy is a plan that identifies how your business will use digital channels to reach the target audience, establish an online presence, and achieve the marketing goals.
Its main objective is to boost your online visibility, engage more users, and convert them to customers.
How can your digital marketing strategy help your business?
An effective digital marketing strategy helps your business grow. It expands and reinforces customer engagement, helps attract traffic, and turns them into customers.
Aside from these main benefits, your digital marketing strategy also helps you make conclusions about your target audience and ways to reach it (like, choosing the right marketing channels), which can definitely help you boost your campaigns efficiency.
Failing to create a digital marketing strategy can lead to failed campaigns, low conversion rates, missed opportunities, and unnecessary expenses.
The best digital marketing strategies today
Thanks to the ever-evolving technology and the internet, today we have 10 digital marketing strategies and you will find them all in a table below.
| Marketing Strategy | Key Benefits/Uses |
|---|---|
| SEO | Increases website visits and sales 🔍 |
| Content Marketing | Increases brand awareness, engagement, authority, loyalty, sales 📚 |
| Social Media Marketing | Leverages platforms to boost engagement 📱 |
| Email Marketing | Highly customizable for various purposes and needs ✉️ |
| Influencer Marketing | Builds brand, enhances sales 🌟 |
| PPC Advertising | Targets precise customer demographics 🎯 |
| Account-based Marketing (ABM) | Aligns sales and marketing teams to improve customer relationships 🤝 |
| Video Marketing | Offers real-life product footage, builds trust through video testimonials, adds interactivity 🎥 |
| Online Events | Engages audiences through webinars, online conferences 🖥️ |
| Podcasting | Popular for storytelling and expert insights 🎙️ |
Some of the abovementioned strategies work for every business regardless of the industry, while others are more niche-specific.
Strategies in more detail
Let’s explore each digital marketing strategy and see what business (and industry) fits the most.
SEO
The SEO strategy works best for businesses who want to build a brand, boost visibility, increase website visits, and increase sales. It’s also perfect for affiliate marketers who want to attract more visitors to their website and convert them into loyal customers.
Content marketing
Content marketing is best for B2C businesses and affiliates as it helps them increase brand awareness, engagement, authority, loyalty, and sales.
Social media marketing
Businesses of all sizes and industries can leverage the power of social media marketing. However, this method works best for e-commerce businesses (especially the small ones) and affiliate marketers.
Email marketing
Email marketing works best for businesses in industries like eCommerce, Traveling, Education, and Real Estate. Why?
Because it’s personalisable – it can be used for various purposes, to address different pain points and needs, and be customized to each person.
Influencer marketing
Influencer marketing is a powerful marketing method for brand building and increasing sales. As such, it works best for businesses in the e-commerce, retail, hospitality, and travel industries.
PPC advertising
This marketing strategy most fits B2C businesses, including eCommerce, Finance, and Traveling. These businesses are highly-focused on reaching the right prospective customers and precise targeting, which could be reached by PPC efforts.
Account-based marketing (ABM)
The ABM marketing strategy is best for B2B businesses as it aligns the sales and marketing teams to improve customer satisfaction, relationship, and engagement, as well as business outcomes.
Video marketing
Video marketing is making a 💥BOOM💥 in the digital marketing world. And, while more and more businesses incorporate this strategy into their online marketing efforts, it’s best for businesses in industries like Traveling, Education, Finance, SaaS (Software as a Service), Real Estate, etc.
The benefits video marketing offers to businesses include but aren’t limited to:
- Offers real-life footage of a product.
- Presents how a product works.
- Video testimonials/reviews build trust in the audience, increasing sales.
- Adds a layer of interactivity that convinces users to purchase your product.
- Educates people (e-courses, instructional videos, and how-to’s).
Online events
Webinars, online conferences, and other online events are best for all kinds of coaches, beauty bloggers, nutrition and fitness enthusiasts, healthcare professionals, etc.
Podcasting
Podcasting has become very popular in the last couple of years and experts from different industries use it as part of their digital marketing strategy. However, this method works best for coaches, motivational speakers, authors, consulting companies, attorneys, and nonprofit organizations.
Tips to create a successful digital marketing strategy
Every business is online today, and that means A LOT of competition.
Creating a marketing strategy that aligns with your audience and makes you stand out is crucial.
But, how to create a digital marketing strategy?
Here are some tips to help you with that!
- Research your competitors – see what they are missing and use it.
- Understand your audience – speak to them via social media channels, online forms, and apps.
- Use a digital marketing strategy template – to help you plan out your marketing strategy more easily and stay organized.
- Create useful and interesting content – content that helps your audience solve their problems and answers their questions and/or needs.
- Combine multiple digital channels – as long as they work well for your business.
- Monitor your KPIs – to track the success of your marketing campaigns.
- Make sure your website is mobile-friendly.
- Adjust, adjust, adjust – refine your marketing methods and tactics to align with users’ needs and wants.
- Put your business on Google My Business and encourage customers to leave reviews, even if you have to offer an incentive in return for their favor.
Final thoughts: Will your digital marketing strategy help your business grow?
Yes, as long as you create a strategy that aligns with your business needs and addresses your audience’s needs and pain points. That’s why choosing digital marketing methods that fit your business is essential.
Are you a hairdresser who wants to attract more clients? Go for video marketing, creating how-to videos. Share them on Facebook, Instagram, and TikTok. List your business on Google My Business and offer discounts for referrals.
But, if you’re selling software, these tactics wouldn’t work for you. Right?
So, you see, your marketing strategy depends on your business type and goals. That’s why you must take time to plan out your strategy carefully, taking into account your target audience (and their needs) and your goals.
Empower your brand’s future—embrace the strategies that lead to digital excellence.
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