Ads in Telegram mini apps

New marketing channel with 100M impressions daily. Untapped high-quality audience for your Telegram mini app and channel, own brand or CPA offer.

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Why ads in Telegram mini apps with PropellerAds

Get fresh audience for your product or CPA offer

Capture active Telegram users and re-engage them with popunder or push ads to maximize ROI – at any stage of your funnel.

Boost Telegram mini apps users or channel subscribers

Leverage ad formats native to the Telegram ecosystem to increase the audience of your Telegram mini app or channel.

Highly engaged audience

Based on our tests, Telegram users show CTR and CR 10-20x higher than on traditional display ad formats.

Perfomance-based optimization with CPA Goal

You set your target conversion price, our algorithms choose only efficient placements and bring most converting traffic - at your cost.

AI-generated creatives

New to Telegram ads or want to save time on ad creation? Choose ML-generated Auto Creatives to test campaigns faster and automate creatives optimization.

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High traffic volumes for bigger reach

GEO Daily impressions
NG 15 500 000
BD 14 700 000
IN 12 650 000
US 8 000 000
RU 3 900 000
UA 2 600 000
DE 1 800 000

Telegram Mini Apps Ads FAQ

What is Telegram ads in mini apps?

Telegram ads in mini apps allow advertisers to place ads within Telegram’s embedded web applications (mini apps) that natively run inside the platform. These mini apps provide users with additional services and features, ranging from games to utility tools, and create new spaces for brands to engage with Telegram's active user base. Ads in mini apps can be highly targeted, enabling advertisers to reach users while they are interacting with services within the app ecosystem.

What ad formats are available in Telegram mini apps with PropellerAds?

With PropellerAds, you can advertise in Telegram mini apps with the following formats:

  • Display Banners: Static banner ads shown within the mini app interface.
  • Native Ads: Ads seamlessly integrated into the user experience of the mini app, appearing as part of the app content.
  • Interstitial Ads: Full-screen ads that appear during natural breaks in app interaction, such as between levels in games or during app transitions.
  • Video Ads: Short video clips that play within the mini app to engage users more interactively.

These formats are designed to keep user engagement high while offering visibility for advertisers.

What is the optimal CPC for a Telergam traffic campaign?

The optimal cost-per-click (CPC) for a Telegram traffic campaign can vary based on factors like:

  • Audience targeting: Narrowing down demographics or interests may increase CPC, but improve lead quality.
  • Competition: High-demand audiences might have higher CPCs.
  • Region: CPC varies depending on the geographical location of the users you’re targeting.

An average CPC will fluctuate depending on your campaign setup, industry, and competition.

How to start with Telegram ads in mini apps?

To get started with advertising in Telegram mini apps in PropellerAds:

  • Register on PropellerAds platform.
  • Depending on your campaign objectives, choose the right ad format. Add auto creatives if you're not sure what creatives will work best.
  • Use targeting options like geographic location, interests, and behaviors to reach the right users.
  • Define your campaign budget and choose a suitable CPC bid.
  • After configuring the campaign settings, launch your ads to start driving traffic from Telegram mini apps.
  • Use analytics tools or PropellerAds' campaign statistics to track performance and optimize for better results over time.

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