Why is a brand-safe environment important?
Protect your brand
Avoid unwanted traffic and content beside your ads
Increase ads performance to save budget
Placements that meet your brand-safe requirements help boost creatives CTR and reduce advertising costs
Scale your campaigns efficiently
Keep positive ROI when expanding your campaign budget and reaching wider audience
Keep your brand aligned with regulations
Go for brand-safe placements to better comply with legal requirements
How we can offer a safe environment for your brand online
Advanced fraud-prevention
Our advanced fraud-prevention technologies are designed to detect and eliminate unwanted traffic
Traffic suppliers checks
We follow high industry standards, apply strict requirements and undertake enhanced checks when choosing traffic suppliers
Brand suitability
Ads are displayed in accordance to users' brand suitability, audience and placement preferences
Brans safety
Our ad formats allow brands to stand out and minimize unwanted brand exposure
Brand use control
We examine suspicious requests of brand use and take action against fraudulent impersonation
