The amount of revenue your website generates using Propeller Ads depends on several internal and external metrics. Factors such as fill rate, website bounce rate and traffic activity all have an impact on your website’s eCPM.

Where you place your ad units is another variable and generally makes the largest impact on how much money you earn. Using varied ad units, placing them in the right position and following our best practice tips can double your eCPM overnight.

If you’ve yet to do any ad placement optimisation, start by following these 7 tips to increase your daily revenue.

We’re excited to announce the release of our latest ad format optimized for mobile display – Interstitial Ads.
Interstitial ads are full screen ads and one of our top performing ad units, generating the highest eCPMs across all GEOs and mobile devices. Our interstitial ads offer an opportunity to monetize your mobile visitors more effectively by matching the original website’s look and increasing user engagement. Unlike traditional banner ads, interstitials grab users’ attention and maintain high click-through and conversion rates.