17 September 2026 | Media Buying Is iOS Traffic Actually Worth the Premium? iOS traffic costs more than Android, but averages hide the full story. Compare CPM, conversion costs, formats, and GEOs before bidding.
23 July 2026 | App Marketing Beyond Traffic: Why Mobile Advertisers Need to Focus on the Entire Conversion Funnel Learn where the mobile advertising funnel breaks after the click and how PWAs, faster loading, and aligned creatives improve conversions.
20 April 2026 | Finance APAC: Mobile Payments, Checkouts & Wallet Innovation APAC Mobile Payments work differently from card-first markets. See how local wallets, payment trust, and checkout flow influence conversion.
20 May 2024 | Affiliate Marketing Desktop vs. Mobile Traffic: What All Affiliates Need to Know What's the difference between desktop and mobile traffic? Let's explore it – as well as trends and strategies for top CRs.
14 September 2023 | Guest Expert The Ultimate Guide To Mobile App Performance with Affise MMP Learn the essential features of a good mobile app attribution tool. How to measure the performance results of your marketing strategy
9 June 2023 | Platform Updates Push Advertising: What Is It and How Does It Work [Ultimate Advertiser’s Guide] Push advertising is a premium tool, developed by PropellerAds to help media buyers reach exceptional performance. All format details - inside!
31 May 2023 | Case Studies Testing Mobile App Acquisition Strategies: What Bidding Model to Choose? [Case Study] One of the decisions you need to make as part of the mobile app acquisition strategy is what bidding model to choose. Testing different options is the key
15 June 2018 | Advanced Tutorials How to Optimize Landing Pages for Mobile How do you optimize your mobile landing page and get a higher conversion rate? Take a look at these quick and easy actionable tips
16 May 2018 | Events Israel Mobile Summit 2018: Introducing Our New Products If you are no stranger to a mobile world, you should definitely attend the Israel Mobile Summit. It is the premier annual mobile event of Israel.
12 February 2018 | Events Mobile World Congress: Harnessing the Power of Mobile Ads Discover smarter mobile ad strategies at #MWC18. Monetize and advertise efficiently with expert insights. Optimize your ROI today
