In 2016, mobile internet usage surpassed desktop traffic. Many called this event the biggest shift since the creation of the digital playground known as the internet. But, to many affiliates, this change only created a bunch of questions and made it harder to master either…
If you are no stranger to a mobile world, you should definitely attend the Israel Mobile Summit. It is the premier annual mobile event of Israel, which on June 5 will bring together over 2,000 key players in the mobile industry, including, of course, the…
The news you’ve been waiting to hear! PropellerAds is launching a completely new Ad format – Push Notifications. Previously used by leading global brands only as a content delivery channel, Push Notifications are now a premium advertising tool. Developed by PropellerAds specifically to accommodate the needs…
In 2015, 33.4% of all website traffic worldwide was generated through mobile phones. According to Mary Meeker’s report, 29% percent of people’s daily screen time is spent looking at smartphones.
No wonder advertising on mobile platforms is becoming more and more attractive for brands. By 2017 this market is expected to grow to $42 billion.
Mobile user experience is becoming more and more important for publishers’ success. However only 30% of all websites are optimised for mobile devices right now. Some webmasters still ignore the fact that mobile traffic needs a different approach and try to monetise it with traditional “desktop” approaches.