This week’s news digest features updated eCommerce statistics, the rules you have to follow if you plan on advertising during this year’s World Cup, what to expect from Amazon’s upcoming app store launch, and much more!
Mary Meeker, a partner at Kleiner Perkins and one of the leading figures in the world of venture capitalism, has released the 2018 Internet Trends report. Meeker devotes a large portion of the report to ecommerce and focuses on the facts that:
In a day and age where marketers are looking to use methods that don’t necessarily appeal to consumers, it’s important to know what the accepted industry standard will be. According to Gum Gum’s video ads report, pre-roll ads annoy consumers, but marketers are still looking to use them as a genuine advertising tool.
6-second pre-roll videos are far from perfect, but they provide a good alternative to longer ads that have skip buttons. 77% of marketers believe that they will be using the ad format in the next two years, even if there are some creative constraints to the length of the videos.
Mobile ads have been a huge hit, and they show no signs of slowing down. Thanks to the introduction of modern models like in-app header bidding, mobile ads have been providing optimal yields in term of lead generation and monetization.
Larger firms like PubMatic are experiencing huge increases in impression volumes monetized, which rose 84% in the first quarter of 2018. At the same time, the implementation of programmatic direct channels offers protection against common types of fraud, reducing the risk for both consumers and advertisers.
As the 2018 FIFA World Cup approaches, advertisers are looking to use the event to catapult their marketing efforts. However, there are many restrictions that marketers worldwide need to abide by in order to prevent any legal issues.
— FIFA World Cup 🏆 (@FIFAWorldCup) June 4, 2018
In a nutshell, the official FIFA logo and any of its symbols can only be used by companies that have registered contracts. Either FIFA or the authorized organization in your area need to approve the use of any symbols relating to the World Cup, any of its tournaments, or the association itself.
Unauthorized advertisers that make use of these symbols can face severe legal consequences and significant fines at the same time.
Mobile ads fraud has been one of the most important issues for the mobile marketing industry as a whole. Moreover, new findings by Juniper Research estimates that mobile ads fraud will cost $51 million per day, adding up to $19 billion in 2018 alone.
There are many marketing companies that are picking up the slack, creating awareness campaigns for their clients and offering refunds whenever they encounter fraud.
At the same time, although desktop detection mechanisms may not be effective in mobile, new technologies are allowing marketers to identify fraudulent patterns efficiently.
Everyone that has a smartphone will tell you that removing an app is a very aggressive action, which is the same reason why app developers and marketers consider uninstalls a huge problem.
The average uninstall rates stand at 28%, which means that about 3 out of 10 apps are removed after 30 days. While this may vary depending on the industry, profitable verticals such as entertainment, travel, and gaming are all above the 25% mark.
The online retail giant is preparing to launch Marketplace Appstore, which will feature applications designed to help sellers manage their inventory and orders. The apps will be developed by Amazon and third parties using the company’s Marketplace Web Service (Amazon MWS).
The platform will be free for developers to use and join, although they currently require an application and a thorough review process.
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