In 2015, 33.4% of all website traffic worldwide was generated through mobile phones. According to Mary Meeker’s report, 29% percent of people’s daily screen time is spent looking at smartphones.
No wonder advertising on mobile platforms is becoming more and more attractive for brands. By 2017 this market is expected to grow to $42 billion.
Mobile user experience is becoming more and more important for publishers’ success. However only 30% of all websites are optimised for mobile devices right now. Some webmasters still ignore the fact that mobile traffic needs a different approach and try to monetise it with traditional “desktop” approaches.
We’ve updated our top-performing advertising format for mobile audience – Dialog Ads (PushUp) to make it even better. Aims of the update to make advertising more friendly for users, but to keep it’s efficiency.
We are pleased to announce that we have successfully launched new mobile formats: Pushup and Notice. Take your chance to win mobile audience, check our presentation!