Discover the Top GEOs Dominating the iGaming Market Right Now
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So, if you cannot decide which top GEOs to target for your iGaming campaign right now, then behold – we’ve done the heavy lifting and pulled together some key insights for you.
Below, you’ll find a chart showcasing the hottest regions (GEOs) for iGaming in August 2024. What’s the focus here? Yes, impressions! These numbers are your secret weapon to leverage and supercharge your campaigns.
Today’s research unveils the top regions you can target to increase traffic, drive more conversations, or fine-tune your current strategies.
And the best part? Anastasiia Valiaieva, our senior account strategist, will spill the tea on what’s working and what’s not in each location. Read on to learn from what our expert has to say.
Unveiling The Top iGaming Hotspots Across the Globe
Today, we’re going on an exciting journey through the hottest iGaming markets. What countries top our list based on the latest insights from our stats? You’re spot on! Brazil, India, and Vietnam lead the pack. Let’s discover what appeals to the audience in these regions and how you can refine your approach to get impressive results.
Brazil (BR)
Starting with Brazil, this GEO leads with an astonishing 27.23 billion impressions—about 13.58% of the total traffic. This region is booming, and if you’re not already targeting this country, you’re missing out on the opportunity to reach a highly engaged audience.
Anastasiia points out: “Brazil is a must-watch market, especially with the increase in the Survey exit ads format. She also suggests testing Finance and Sweep survey types in separate campaigns to consider the best results.”
She continues, that if you wish to utilize the Direct Click traffic in this region, you may have lower volumes than others. However, you will find top-converting zones, which makes it valuable and competitive. So, how do you penetrate the Brazilian iGaming market effectively?
It is pretty simple: capitalize on the country’s official language, Portuguese. Very few citizens speak English, so your best bet in reaching the hearts of your audience is to speak their native tongue. Therefore, before launching any offer, ensure your creatives, pre-landers, and landing pages are in Portuguese.
As we delved deeper into this region, we discovered that retargeting can be a handy tactic to convert users. Brazilian players are typically value-conscious and driven by bonuses. Thus, aligning your campaigns with these strategies can be very effective in this market. Also, if you need help with retargeting campaigns, please read our self-help article.
Additionally, Anastasiia recommends tracking performance by state and optimizing accordingly. This is needed, as First-Time Deposit (FTD) prices can vary significantly across different regions. Overall, we advise you don’t miss out on getting your slice of the Brazilian cake.
India (IN)
Next is India, an Asian country with 11.66 billion impressions (about 5.82% of total traffic). A notable factor responsible for this is the players’ passion for mobile gaming. With over 1 billion smartphone users in India, the region has become a goldmine for advertisers to explore.
Also, targeting the GEO with such enormous volumes, you should pay attention to zones and subzones optimization. PropellerAds’ Subzones feature is a real game changer for this GEO, since it ensures precise optimization and therefore – mindfully invested budget.
According to our expert’s insights, Rummy Games dominates the Indian iGaming market. Yet, this doesn’t mean other players like you can’t compete for high rollers in the country. In fact, the traffic volumes in India are massive, so there’s ample opportunity for every advertiser.
She further highlights that a significant portion of the Indian population knows English. However, the proficiency levels vary significantly. In South India, the language is more commonly spoken in urban areas, among elites and those with higher education. So, while this fact may fit your campaign, you should test creatives in both English and Hindi and see which resonates with your target audience.
Optimization by states is also key in the Indian market, given its vast population and increasing love for online gaming. So, localize your campaigns carefully, select your creatives, and you can tap into this market to drive significant conversions.
South Africa (ZA) & Nigeria (NG)
Moving on is South Africa and Nigeria, another GEOs that deserve attention, especially if you desire to expand your iGaming campaigns in the African region. Anastasiia suggests testing desktop targeting for your offers in South Africa and Nigeria, as it shows an impressive outcome.
An essential tip she also noted was to set up an S2S postback on registration. While this is important for all GEOs, it was especially effective in this region.
The country boasts a strong conversion rate (CR) as users make first-time deposits within days after registering. Notably, we can help you find the best zones for your campaigns, optimize traffic, and ensure you’re reaching the most valuable users. While these GEOs aren’t as large as Brazil or India, it still has great potential. Therefore, tweak your campaigns appropriately to get optimal results in this country.
Philippines (PH)
Next, we have the Philippines, the GEO showing great potential for iGaming campaigns. Anastasiia notes that Popunder and push traffic perform very well in this region. In addition, the Survey ad format is particularly effective as long as your campaigns are optimized for the latest OS software.
While these region is relatively small in terms of volumes, she emphasizes the importance of optimizing by the best-converting pre-landers and testing each in a separate campaign. This allows you to evaluate the actual eCPM (effective Cost per Mille) and get the most out of your traffic.
Bangladesh (BD)
Bangladesh may not be the first GEO that comes to mind when considering iGaming. Nonetheless, it’s still worth considering. This region captures 6.26 billion impressions, 3.12% of the total traffic. According to our expert strategist, Bangladesh boasts high traffic and low FTD prices.
So, how do you get the most out of this location? Anastasiia recommends testing different price models in parallel, such as Cost Per Action (CPA) Goal, Smart Cost per Mille (SCPM), and Smart Cost per Click (SCPC). This approach will ensure you get the highest traffic flow for your campaigns.
Also, be flexible and adaptable. As you test various approaches, you’ll find your brand’s best fit and capture a significant market share.
Canada (CA)
Finally, Canada is another GEO with sizeable impressions worth checking out. However, its FTD and registration price are relatively higher than other GEOs, yet it’s a popular and profitable market.
Anastasiia highlights that push ad campaigns perform exceptionally well in Canada. Therefore, the right creatives combined with a well-performing pre-lander can do wonders for your campaigns.
What is more, for Push campaigns, you can choose the specific audience right into your PropellerAds account! This way, you will target users who are fond of iGaming:
The good news is that there are plenty of pre-landers to test in this GEO. So, test multiple options and see your best fit. Indeed, targeting Canada’s iGaming market can be expensive. Yet, it offers higher potential returns if you’re willing to invest the time and resources into optimizing your campaigns.
Final Thoughts
So far, so good. Anastasiia Valiaieva’s insights provide a valuable guide to navigating top-performing GEOs in the iGaming market. Each region presents unique opportunities and challenges. Let’s quickly take a refresher:
- Brazil is all about localization and retargeting
- India thrives on scale and language optimization
- Vietnam rewards those who focus on desktop targeting and registration optimization
- The Philippines and Thailand require a tailored approach to pre-landers
- Bangladesh demands flexibility in pricing models
- Canada may be expensive, but it offers high rewards to those who invest in push campaigns
By understanding what works for each region, you can refine your iGaming campaigns and get better results. And the best part? At PropellerAds, we can help ensure your success in this competitive landscape. If you’re new here or a long-time partner, you can try our various ad formats and see what works well for your brand.
If you have any doubts, we get it! That’s why our expert team has published numerous case studies to put you at ease. Consider these success stories and partner with us to boost your campaign forward!
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