A while ago, influencer marketing was the biggest trend all over the Internet, claimed as one of the most efficient strategies to gain users’ trust. Instagram stars and video bloggers were springing at you from a screen, trying to convince you to buy this or…
There is no doubt that ad technologies are advancing at a neck-breaking pace, and marketers have more and more exciting opportunities to reach the audience they could never hope to connect to. The statics has its say; digital advertising spending is expected to reach a…