AI Companion App + Social Traffic Type: It Works! [Case Study]
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Remember the 2013 movie “Her,” where the main character falls in love with an AI operating system? Okay, we are still not that far in the future (or are we?..), but this film resonates with today’s technological trends and advancements for sure.
Philosophical questions aside, AI companions, also known as chatbots, are gaining more and more popularity not only because they help users deal with everyday routines. They also have great entertainment potential, saving people from boredom and offering a lively interaction similar to human communication.
And today’s case study is devoted to one of such apps.
Our partner opted for Social Traffic Type, our brand new feature that helps attract the most engaged and highly-converting audiences from socials, like Facebook, Instagram, Reddit, Twitter (X), and more.
Product: a highly customizable AI companion app, developed and promoted by our partner. The main and most attractive feature truly is a number of options and settings for a unique character creation. Aside from gender, users can fully customize a companion’s appearance, temper, style, tone of voice, and even a story behind their communication.
Here is how the developer describes it:
“Our sophisticated algorithms enable the creation of diverse characters, each with unique appearances, personalities, and the ability to interact dynamically. These AI-driven friends can engage in conversations, send voice messages, and share images, offering an immersive experience.”
If you are too lazy to create your own assistant, you can choose from pre-made ones. Have a dialogue with an elf, goth girl, knight, demon, or even a… godlike ring of power that fulfills all of your wishes.
Your character will eagerly discuss everyday troubles with you, support you, make you laugh, or help with your homework – depending on what you want him/her to do.
In addition to AI app promotion, our partner also has a VPN offer to promote, so these campaigns were parallel (you will see them reflected in the statistics below).
Flow: users are offered to get a free trial of the app after registration and then – to subscribe for a premium paid version. As you have guessed, subscriptions were considered as conversions in this case.
Campaign period: 1/08/2024 – 30/08/2024
Number of campaigns: 23
Traffic source: PropellerAds. Before us, our partner used to work with Facebook. However, after switching to our network, he got even better results, easily scaling to a range of social networks. Now check the test results with Social Traffic Type:
- Facebook: $192 spend – 35 registrations
- Twitter: $300 spend – 66 registrations
- Reddit: $88 spend – 25 registrations
Below, you will find impressions and conversions for some of the AI app campaigns. Please mind that the total amount of campaigns was 23, but we demonstrate some of them to let you see the overall tendency:
| Campaign | Impressions | Conversions |
| Anime AI app 1 | 168 675 | 117 |
| Anime AI app 2 | 64 306 | 24 |
| Anime AI app 3 | 276 192 | 126 |
| Anime AI app 4 | 230 773 | 85 |
| Anime AI app 5 | 180 489 | 97 |
| Anime AI app 6 | 635 646 | 513 |
| Anime AI app 7 | 404 396 | 193 |
| Anime AI app 8 | 635 64 | 513 |
| Anime AI app 9 | 107 682 | 110 |
Also, take a look at Social Traffic Type results for various networks. If you are wondering why our partner had three campaigns for Twitter, the reason is simple – each campaign had a slightly different purpose.
Twitter 1 was a white-listed zone that showed great performance during a test. Our partner’s account manager suggested launching a CPM campaign for this zone to buy all traffic from it and see if it works.
Twitter 2 is also a white-listed zone, where a SmartCPA campaign brought cheap subscriptions.
And Twitter 3 was a campaign launched to find new profitable zones that bring subscriptions.
| Campaign | Impressions | Conversions |
| Twitter 1 | 32 395 | 25 |
| Twitter 2 | 26 563 | 44 |
| Twitter 3 | 30 985 | 69 |
| 5 469 | 25 | |
| 66 809 | 71 |
And as a bonus, his VPN campaign with Social Traffic targeting (also pretty successful):
| Campaign | Impressions | Conversions |
| VPN | 401 648 | 328 |
Ad format: Onclick only. Our advertiser’s personal account manager Evgen Sabatin suggested Onclick format from his experience of working with similar offers. And he was right!
Target audience and GEOs: the majority of users were fans of anime, science fiction, and video games, who are easy to find exactly on social media. In the beginning, our advertiser with the careful help of his manager, segmented traffic on categories by different social networks worldwide. They also conducted an experiment targeting US citizens only, but decided to go back to broader settings and switch to social networks.
Targeted devices: Mobile only, iOS + latest versions of Android
Total spend: $7 503
Creatives: since the chosen format was Onclick, the advertiser’s website main page was used as a creative. As his manager told us, right now, our advertiser is working on a pre-lander and will add it to his campaign flow soon.
Optimization efforts and final advice
The main and only optimization strategy used for this case was zone and subzone optimization. Together with his manager, our partner carefully tracked zones’ performance and formed blacklists and whitelists. So, take this as core advice for your campaign—zone optimization is easy at PropellerAds, and it can make a difference in your profit numbers.
Another advice from the account manager – test various formats to see what works best for your offer.
Last but not least, in addition to high-quality interactive apps, which is a stellar product as it is, our advertiser gained the desired results due to PropellerAds’ Social Traffic type and his account manager’s tips. Remember that personal managers are always happy to help you make the most of your campaigns. Do your best to get a Gold account status and a personal manager will definitely make your advertising significantly more efficient.
So if you are thinking that you should try promoting something as trendy as AI companion apps, the time has come to act! And with PropellerAds traffic, advanced tools, and skillful managers, your results will definitely fascinate you. Good luck!
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