How Digital Content Marketing Can Boost Your Revenue?
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Content marketing has become an indispensable part of every digital marketing strategy. For affiliate marketers or brands it’s the way to spread the word about their product/offer, build brand awareness, stand out from competitors, and win the attention of the target audience.
But, to reach all of that, digital content marketing is used to boost conversions and revenue. And, it seems that it has all the potential to succeed in that.
According to Statista, the global content marketing industry revenue in 2022 was estimated at around $63 billion. This amount is expected to reach a staggering $107 billion in 2026.
Are you ready to dive into the realm of content marketing and learn about its benefits for increasing revenue?
In this post, we look at what is digital content marketing to understand the difference between content marketing vs digital marketing. We also discuss the most popular types of content and list the best content marketing strategies every advertiser should employ in their digital marketing strategy.
What is Digital Content Marketing?
Digital content marketing is a digital marketing strategy used to increase website conversion through various content strategies. It uses different types of content to inform, educate, and provide value to the target audience, thus turning them into customers. Here, take a look at the graph delivered by Statista. It shows content marketing revenue worldwide in 2018-2026:
It grows!
Still wondering, how important is content in a digital marketing strategy?
The content not only educates and informs consumers but also serves as a sales tool for businesses.
What Type of Content Should You Create?
If content is king, does that mean any type of content works for every goal and every audience?
NO!
Your content must align with your target audience’s interests and needs. It also must match your business goals and your offer. That’s why you have to create a digital content marketing strategy for every goal the company wants to achieve.
The most popular types of content are:
- Blog posts
- Website content
- Ebooks
- Templates
- Infographics
- Videos, especially how-to’s and reels
- Emails
- Webinars
- Podcasts
- Case studies
- Freebies – free content that everyone (usually subscribers) can download.
How Can Digital Content Marketing Boost Your Revenue?
Creating compelling content that aligns with your audience’s interests and needs can do A LOT more for your business than you can imagine. The most important benefit of all is increasing your sales, thus revenue.
How does it do it?
- Builds brand awareness. The more people know the brand, the bigger the number of potential customers is.
- Establishes your brand as an authority within your industry and constructs trust and credibility. People buy from brands they trust and read online reviews before making a purchase.
- Builds client loyalty. By continuously providing valuable content that educates your clients, you nurture the relationship with them which turns them into loyal customers.
- Drives traffic to your website and social media pages. Your website and social media pages are the key sale points where you promote your products/services. So, more visits means more sales.
Top 5 Digital Content Marketing Strategies That Help Increase Sales
#1. Create Content Aligned with Your Audience
No matter how compelling your content is, if it doesn’t resonate with your audience, it’s worthless. Your content must speak to your audience, answer their questions, or solve their problems.
Apart from creating content that aligns with your audience, you also need to ensure you share it on the right channels. Doing so will guarantee your content reaches the right people. And, reaching the right people increases the chances of conversions (sales).
#2. Create Evergreen Content
Evergreen content is content that doesn’t rely on current trends, news, or stats, thus retaining the same value to readers throughout the years. Some examples include educational texts, top tips, listicles, how-to’s / tutorials, etc. Combined with SEO, evergreen content has a potential to bring organic traffic for years to come.
#3. Focus on Informative Content to Build Your Brand’s Credibility
People buy from brands that are industry leaders, experts in their field because they trust them to identify their pain points, answer their questions, and solve their problems.
A whopping 81% of retail shoppers and 57%-70% of B2B buyers do online research before they buy a product. Consumers today want to learn more about a product/service before purchasing it. And, that’s why advertisers need to focus on creating informative content.
This may include non-salesy texts that deliver some value. Let’s say, you are selling sneakers. In this case, informative content may include tips on how to clean sneakers, how to combine them with various clothes and styles, stories of creation about particular models (if any), etc.
#4. Take Advantage of User-Generated Content a.k.a. Reviews
Reviews have become a key factor that affects sales. According to the Power Reviews 2023 Survey, as many as 91% of consumers read reviews before buying online and almost half of them won’t buy a product if there aren’t reviews.
Apart from product reviews, user-generated content (UGC) works its magic in building brand credibility. You find users’ opinions mostly on social media, forums, groups, and surveys. Collect them and add them to your product listings or homepage under the “Testimonials” section.
#5. Use Email Marketing to Turn Leads into Customers
If you thought that email marketing is dead, you’re WRONG!
Email marketing is not only alive but it’s kicking hard with an average ROI of $36-$40 for every dollar spent.
Use the power of emails to convert existing leads into customers. Send educational and valuable content (including free downloadables), offer special discounts, and keep them posted on product launches.
Additionally, you can use email marketing for upsell – to convince buyers to purchase more products by offering discounts on the second or third product bought. Also, take advantage of abandoned cart emails to encourage consumers to make a purchase they started but didn’t finish for some reason.
Final Thoughts
Digital content marketing isn’t only about creating quality content. It’s about identifying the target audience, understanding their pain points, needs, and interests, and creating content that aligns with them. It’s also about choosing the right digital channel for sharing your content.
There’s so much more beneath the surface of this strategy. And, understanding the complexity and importance of content marketing in digital marketing is the only way to create an effective online marketing strategy.
If done right, content marketing helps advertisers like you build brand awareness, authority, and credibility, drive website traffic, and boost revenue. And, the best part is that it works perfectly for both B2B and B2C businesses, small, medium, or big.
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