Do you know why fast food chains usually use red and yellow in their restaurants? Or why luxury product manufacturers often use deep purple and gold in their branding? The answer is simple: it’s because of color psychology. Even if we don’t notice it, the…
Humans are intuitive beings, so all of us are guided by our…
So, you’ve finally decided what your superpower is going to be: you…
Imagine yourself walking into one of those coffee shops that has dozens of cakes and delicious drinks to choose from. At that moment, your brain goes into full “what I’m I in the mood for?” mode, and your decision-making process begins. The scenario above uses…
When most people make a decision – whether it’s to wear, eat,…
Don’t know about you, but I am the kind of person who…
Being empathetic is the kind of interpersonal skills that get you good friends at school and at the office, but not a lot of affiliates consider it an ability that’s critical for marketing success. But, having the capacity to put yourself in other people’s shoes…
When it comes to creating a landing page that converts there are…