Not a long time ago, Google announced that third-party cookies from its Chrome browser are going to be blocked next year. This claim was enough to raise the hair of marketers around the world. Essentially, this means that most of the long-present marketing strategies need…
What was hailed as a doomsday browser update, actually turned out to be one of the best Chrome updates for publishers. Although many publishers were deeply concerned with Google “killing Push,” it came out that we were preparing for the storm that never happened. You…
Unfair fights have become a part of the fiber that makes up the human race. From David versus Goliath to Luke Skywalker versus Darth Vader, we are all familiar with the stories that see giants clash against underdogs. European publishers are now facing a similar…