Tracking your ad campaigns correctly is a sure way to get detailed information about performance and make all of your fancy AI-based tools work properly. In turn, the more precise data you have, the more efficiently you can optimize a campaign and, therefore – the…
The crucial feature that sets online marketing apart from other forms of traditional advertising is the fact that you can measure the performance of your campaigns. Digital marketing platforms, like ad networks, for instance, allow you to see exactly what’s working and where you need…