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As you probably know, for Push notifications campaigns, PropellerAds provides four bidding models: CPM, CPC, CPA Goal, and SmartCPC. Which to choose?
One of the decisions you need to make as part of the mobile app acquisition strategy is what bidding model to choose. Testing different options is the key
How does SmartCPC, we've recently launched at PropellerAds, work? Here we give all details about SmartCPC, with real-life examples and case studies
Meet SmartCPC, the new bidding model from PropellerAds for Push and In-Page Push formats: automated zone management and 20%-30% cheaper traffic
Discover the future of advertising with our new bidding model! Bid per click on native push notifications for targeted, efficient campaigns