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TAG: Bidding

Articles found: 6

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PropellerAds - bidding and budgeting guide for ad campaigns and smart budget management
Tutorials for Beginners

Bidding and Budgeting: How to Set the Right Bid for Your Paid Ads Campaign

Learn the basics of bidding and budgeting, explore key models, and get simple tips to manage your ad spend effectively.

propellerads-second-price-auction
Ketch-up

What Is a Second Price Auction?

Curious about second price auctions? Learn how this bidding model works, why it’s popular in ad platforms, and how to use it!

overheated auctions
Advanced Tutorials

Overheated Auctions & Media Buying: What are They and How to Deal With Them?

Discover strategies to manage overheated auctions and media buying effectively. Stay ahead in competitive markets!

Programmatic auctions explained
Advanced Tutorials

Programmatic Auctions Explained: How to Win?

We decided to compose this guideline and explain how programmatic auctions actually work to help you fill all the gaps in your knowledge

custom-zone-bidding-case study
Case Studies

[Case Study] CPC Custom Zone Bidding

Get one of the lowest CPC rates in the market, only interested users that click your ads, and full budget control. Now you can!

custome- Zone -Bidding- CPC
Platform Updates

Custom Zone Bidding for Push & Interstitial CPC Campaigns

Maximize ROI by fine-tuning CPC bids for specific zones in Push & Interstitial campaigns. Enhance targeting and boost performance efficiently