Best Lead Generation Strategies [How-To Guide]
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SEO and lead generation? How come?
You may be surprised by this combo, and you’re not alone. Many marketers get confused by the thought of using SEO to generate leads. But, the truth is that SEO is one of the best ways to find and reach prospects.
Why?
Because 68% of internet activities start with a search engine.
Although SEO and lead generation are different marketing strategies, they can be combined into one to support and maximise your business growth. You can use SEO as a part of your lead generation strategies to reach and attract users, thus increasing the number of qualified leads.
In this blog, we show you how to use SEO for lead generation. We also look at the best SEO lead generation strategies today.
What is SEO Lead Generation?
SEO lead generation is an approach that leverages SEO to generate leads from website content or other online sources without using paid advertising.
Why use SEO for Lead Generation?
SEO is one of the most powerful digital marketing strategies. As the 2024 State of Marketing report states, SEO (focusing on websites and blogs) has a 16% ROI. đź‘€
No wonder 29% of marketers list SEO as their top strategy.
Not sure how SEO can help you generate links?
Here are some of the benefits of SEO for lead generation:
- Increases online visibility – drives organic traffic to your website, increasing the number of leads.
- Helps your website rank better in Google and therefore – stand out from the competitors.
- Can provide a consistent stream of organic traffic to your website.
- Increases the audience’s trust in your brand.
- Increases ROI.
Best Lead Generation strategies
SEO complements your lead generation strategy, helping rank your website on Google’s first page. With that, your target audience can find you more easily, resulting in more leads.
How to combine SEO with your lead generation marketing strategies?
There are two main methods:
- Direct method. It helps attract more prospects to your website, where you can pitch for sales directly by using targeted keywords, on-page SEO, optimization, link building, blogging, and more.
- Indirect method. It helps attract more prospects through different platforms and marketing channels, including social media, online forums (e.g. Reddit and Quora), business listing, and guest posting.
Although there are 2 methods for using SEO to generate leads, leveraging all their strategies yields the best results as it allows for the greatest prospects’ reach.
Below, we give you the best lead generation strategies powered by SEO!6 Best SEO Lead Generation strategies.
#1. Keyword research
Keyword research is a crucial SEO factor for ranking on search engines. It’s the only way for your business to be organically discovered on search engines, especially Google since 92.96% of global traffic comes from it.
It’s also the first step in optimising your content. You can’t create SEO content that ranks high without using the right keywords. That’s why it must always be the first SEO lead generation strategy to use.
#2. Blogging
Blogs have become a kind of a must for every website regardless of the type of business. They serve as a reliable and helpful source of information. They educate visitors and offer more information on the products or services the business offers.
For SEO and lead generation, blogging is a key element of content marketing which serves as a lead magnet when optimised for search engines.
To drive traffic to your website, your blog MUST:
- Provide high-quality, fresh, and relevant content that offers value to readers.
- Contain the right keywords.
- Be properly formatted with headings, sub-headings, and lists (if applicable).
- Contain internal and external links.
- Match your audience’s search intent and offer a solution.
- Contain a CTA.
#3. Website speed optimization
Website speed, or page load speed, is a ranking factor on desktop and mobile devices. Simply put, the faster your website page loads, the higher it ranks on search engines.
The ideal speed for a page to load is within 3 seconds, or more precisely, 2.5 seconds.
Many factors affect website speed, including hosting provider, images, and theme. And, here are several tips to speed up your website:
- Choose a reputable hosting provider.
- Use a lightweight and appealing lead generation theme.
- Make sure your website is mobile-friendly.
- Optimise your images.
- Use Alt text.
- Repair broken links.
- Don’t use a lot of plugins.
#4. On-Page optimization
On-page optimization is one of the vital factors for SEO. It focuses on the elements we see on web pages, such as URLs, title tags, heading tags, content, keywords, and backlinks.
These elements directly affect your website ranking, so you need to ensure your web pages are optimised.
Here are several practices for effective on-page optimization:
- Include the main keywords in your title tags and meta descriptions.
- Have a table of contents.
- Create high-quality content.
- Consider the keywords’ density.
- Add only relevant internal links.
- Compress images and include Alt text.
#5. Link building
Link building is an SEO strategy aiming to gain backlinks – links from other websites linking back to yours. When other websites link to yours, its credibility and trustworthiness increase, and with that, its authority. The higher the authority, the higher the site’s rank.
#6. Social media marketing
Social signals – the engagement on social media platforms – aren’t a direct ranking factor but can help rank your website better.
As this Semrush blog post mentions, social signals are a sign of high-quality, valuable content, which is an essential part of SEO. Also, they help boost your site’s visibility and traffic by mentioning your brand across platforms.
Imagine this:
- You’ve created engaging and helpful content on your social media profiles.
- Being helpful and resonating with users’ needs, your content gains a lot of engagement.
- The high engagement creates a buzz around your brand and your brand becomes popular.
- And, that popularity drives more users to visit your website.
Although not a ranking factor, social media marketing is an important part of your SEO lead generation strategy. So, be present on your target audience’s social media platforms, regularly creating high-quality content aligned with their needs.
3 Practices to include in your Lead Generation marketing strategies
- Leverage the power of customer reviews – to build trust and authority with your audience and drive visitors to your social media channels and website.
- Audit your website – to know what needs to be improved on your site to rank high.
- Analyse your competitors – their moves, keywords, backlinks, and conversion rates, and see what they lack to outperform them.
To Sum Up
SEO complements the lead generation process, focusing on driving organic traffic to your business’ website. To ace your lead generation efforts and maximise their efficacy, you must optimise your website and leverage the power of content and social media channels.
Combining the 6 SEO lead generation strategies mentioned in this post will help you generate more quality leads and increase sales.
Seize your marketing future with these SEO strategies and turn every click into a conversion powerhouse!
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