Disclaimer. This Case Study was provided by the Gasmobi team. The views expressed in this article are those of the author and do not necessarily reflect the official position of PropellerAds.
Financial offers work great with PropellerAds Push traffic. Want proof?
The ad campaign was launched a long time ago, but the offer is still available and the volume of PropellerAds Push traffic goes up every month. So you know what to do, right? 😉
| Traffic: Push Notifications|
Affiliate network: Gasmobi
Offer: Banco Santander
The campaign period: Sept 2020 – Feb 2021
Spent: $30 624
Revenue: $38 511
Net Profit: $7 887
Brazil — Banco Santander — Abertura de Contas (Tarifa Zero Conta + Cartao)
Why this offer?
1. Trusted Advertiser. The Gasmobi team has been working with the Advertiser for a while, and the Advertiser has proved to be fair, flexible, and supportive.
2. White-hat offer. Banco Santander – is a popular and trusted bank in Brazil, 100% branded, and a well-known product. It is easy to run in terms of compliance and brand awareness.
3. Easy and straightforward flow. The user needs to open a bank account, order the credit card and confirm everything with an SMS code.
4. Competitive Payout. $7-$10. Payout could differ depending on traffic quality and volume, but it is still decent for LATAM.
5. Interesting geo – BR. Brazil is a competitive region but still lucrative as there is a lot of traffic available.
6. High approval rate.
This is what the Gasmobi team knew about the offer before running it:
- Santander products are performing the best on Push and Email
- Content marketing is one of the TOP channels
- Brazilian Portuguese audience only (*other languages not permitted)
- Not allowed – Pop, Native, and misleading promotional methods
Creatives – Push notification text examples
TOP angles: easy and fast bank account online, free services:
[PUSH] Sua nova conta corrente está esperando você.
Dica: é simples+rápida+online.
[PUSH] Veja nossa dica para ter uma conta rápida de abrir e fácil de usar.
[PUSH] Quer uma dica?
Dica: No Santander vc aproveita 3 meses grátis no pacote de serviços
[PUSH] Dica para ter sua Conta + Cartão:
Dica: tudo o que você precisa está no Santander.
[PUSH] Tenha conta, cartão e vários benefícios. Dica: experimente o Santander.
[PUSH] Dica: quer 3 meses grátis no pacote de serviços?
Dica: Abra uma conta no Santander.
When choosing a traffic source, Gasmobi followed the Advertiser’s recommendations and chose Push traffic. Push notifications allowed them to personalize the message and target the right audience.
The Gasmobi team chose PropellerAds because they already had a positive experience with us and because everyone knows that we have a large base of direct traffic sources.
- Users with High Activity
- Standard Push Ads from PropellerAds Database
- Devices: Mobile, Android
- Language: Portuguese
- 7 days a week, working hours
Briefly about optimization
Firstly, the Gasmobi team spent $500 in 1 week and got 83 conversions. The lead price was $6.02. With $8 payout – 30% ROI.
The process of optimization was quite standard:
- we paused badly working creatives and zones
- increased daily budget
- duplicated campaigns to get more traffic with the original settings
As a result, the Gasmobi team got more leads and partially reduced the price per lead. In the process, the Advertiser changed payments.
- Campaign duration – 4 months
- Total conversions: 4020
- Av CR 0.20%
- Av Cost per Conversion $7,6
- ROI 26%
- The offer is proven and stable
- Even with strict restrictions on creatives and texts, we managed to achieve good results
- The offer is still in trend, there is a demand for it
- There is enough traffic
- Payouts could change from month to month, but they did not fall below $ 6.4 which means that with a good traffic volume and quality, you can expect an increase in the rate
Feel free to discuss this case on our Telegram chat!