We’re almost two weeks into the Ramadan celebrations, and if you didn’t start already, it’s time to launch your campaigns.
According to previously collected data, this is the optimal time to do it, because in two weeks muslims from across the world will celebrate Eid al-Fitr.
This holiday marks the end of the Ramadan. A month-long fasting period, that lasts from dawn till dusk. It is best characterized by prayer, piety, and zakat – or acts of kindness and charity.
The significance of Ramadan and Eid al-Fitr
Muslims describe Ramadan as the period when they connect to one another. They try to live as the impoverished, and understand their hard life and suffering. And above all, work on improving their behavior.
Ramadan is also a period of joy, great feasts (Iftar) after the sunset prayers, being with the family, and exchanging gifts for Eid al-Fitr.
The last day of Ramadan – Eid, is celebrated every year in over 150 muslim countries. And a total of 1.8 billion people this year, from all around the world.
And what do all these mean for affiliates and advertisers alike? Great traffic volumes, and a lot of impressions, clicks, but also conversions. Because for this particular holiday, people like to spend.
The same goes for feasts. So, it’s no surprise that Muslims will mostly spend on food, clothing, luxury goods, and travel as well. As this celebration is also marked by a break.
But, let’s see the Ramadan and Eid al-Fitr shopping habits more into detail.
Ramadan and Eid al-Fitr shopping habits
When it comes to Ramadan advertising, you should keep in mind that 55% of shoppers are more likely to purchase from abroad. But only if ads are about Ramadan and Eid al-Fitr. And this year, they will also change some more shopping habits:
The same study revealed that eCommerce is well-established, and very often the go-to solution for Ramadan.
In fact, the head of strategy of a large retailer quoted in the report, claims that eCommerce campaigns are a big success during these celebrations.
What convinces the UAE shopper to purchase from outside the border is:
- higher quality,
- better price,
- or products that can’t be found locally.
But the offer must be in their local language according to 62% of the respondents, and our own research.
Translation and Localization for Affiliates: How to Avoid Failures
Mobile Use and Shopping during Ramadan
44% of respondents spend between 1-3 hours on their phones. But you should really know more about how they shop from mobile:
The most active shopping time of the day
Eid al-Fitr and Affiliate Marketing
This day, in particular, celebrated on May 2nd this year, is forecasted to be hot-hot for the affiliate marketing and advertising industry. In fact, Google’s Consumer Insight revealed that 355% of last year’s online shoppers searched for “Eid offer”.
What is interesting to observe is that the most active day for “Eid offer” search was the day after the holiday. People seem to be more interested in shopping discounted Eid offers.
And you should be really considerate of that. Particularly now, when new economical turbulences might happen. Consider offering discounts, bundles, and promotions.
But that’s not all you can do. Below, we’ve gathered the most important stats for affiliate marketers, based on last year’s performance.
2021 Eid al-Fitr Top Formats, Verticals, and GEOs
As you’d expect, we checked with our team of experts and Account Strategists the most important movers of last year’s celebration.
To get the most accurate data, we compared the performance of the first two weeks of Ramadan (April 12 – 25, 2021), with the last two leading to Eid al-Fitr (April 26 – May 12, 2021).
What we’ve discovered will make you really happy!
First, we wanted to see the traffic volume increase generated by our formats, on all the GEOs and Verticals. And Interstitials lead this period by far :
Overall, Push Notifications performed better the first two weeks from the beginning of Ramadan – by 2.17%. But that wasn’t it?.
Check out our newly added Interstitial Landing Template
We felt like there was more than meets the eye, so we decided to go deeper. We analyzed each format based on the top-performing GEOs and Verticals. And what we found, will make you eager to launch your Eid al-Fitr campaigns.
Eid al-Fitr OnClick’s Best Performing GEOs
We’ve seen a very good performance in terms of impressions during the two weeks leading to Eid, from Germany:
Eid al-Fitr OnClick’s Best Performing Verticals
Can you advertise Games? Because if you can, you might just come out a winner. Check out last year’s performance:
Eid al-Fitr Best Performing Push Notifications GEOs
The US had the best performance in terms or clicks during last year’s two weeks leading to Eid:
Eid al-Fitr Best Performing Push Notifications Verticals
Media made a lot of waves last year, bringing the most clicks from all verticals:
Eid al-Fitr Best Performing GEOs on Interstitials
Get ready to be amazed, because the US have done it again, scoring the highest number of clicks during the two weeks leading to Eid:
Eid al-Fitr Interstitials’ Best Performing Verticals
And the heavyweight champion at clicks, on Interstitials is… UTILITIES:
Creative Ideas for our Top Formats
Do’s and Don’ts for Eid Creatives
There are a lot of religious, and socio-political factors to keep in mind when launching a campaign for any country. So of course, when it comes to Eid al-Fitr you must be mindful of each.
But particularly for this holiday, you need to remember that based on the country, region, or area beliefs and traditions will greatly change.
The language or dialect will also change. For the best results, you should really hire a native speaker for each area, to help with your text.
But aside from these differences, there are many other things to be aware of. For instance:
- In India, people from different regions of the country have completely different facial characteristics. They’ll get offended if your ads targeting them portray people from other areas of the country.
- In MENA, it is absolutely prohibited to use images of dogs or alcoholic beverages.
But there are also some things that you can do to improve your ads’ creatives.
- Strike a homerun using lavish images, a lot of gold, and give your products a luxurious flair
- You are absolutely free to use handwriting-like fonts, or more special ones – it’s quite a trend, in fact
- Insert plenty of color in your images, and glam
- Use adjectives that add value to the offer (exclusive, luxury, VIP, etc.)
- Discounts and coupons – if available don’t forget to put them in your creatives
If you need a starting point, check out our MENA and India affiliate marketing guides.
What others are doing
When you’re completely out of ideas, you can always get inspired by what the bigger players in the advertising industry are doing. Check out what promotions are popular this year:
Something for her
Something for the family
Something for Him
What you should get from this
Ramadan and Eid al-Fitr are two very important days for the family, meant to bring relatives together. But also to be grateful, and to be more understanding towards the least fortunate. And to improve, and to be charitable.
However, when it comes to affiliate marketing, for Ramadan and Eid al-Fitr advertisers and affiliates should go through a deep analysis stage.
You need to understand the buyer’s profile, and know specifically how to service them.
Make sure not to make big mistakes, and offer plenty of offers and promotions, and you’ll see the perks of advertising for Ramadan and Eid. No matter the vertical, or format you decide to use.
As for GEOs, test like there’s no tomorrow. Because you never know where there’s a hidden gold mine.
“Test, optimize, and if you need more info, come join us on Telegram.