[Case Study] UEFA Champions League Final + Giveaway (ROI 87%)
Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.
Are we waiting for the Champions League final? So do millions of football fans! The final match is set for June 1. And it’s just about time to make some money from this event. How? Here’s a case from one of our affiliate marketers, who managed to capitalize on the hype.
Traffic: Push ads
Offer: Heineken Champions League 2019, Weachgroup.com
Campaign period: April 4, 2019 – April 16, 2019
GEO: Brazil
Spent: $485
Revenue: $905
Net profit: $420
ROI: 87%
Read about other sweepstake case studies «The Sneakers, CC Submit And Sweepstakes, ROI 87%», and «Sweepstake Samsung Galaxy, ROI 78%».
UEFA Champions League final is coming soon – Liverpool is meeting Tottenham Hotspur in a full English final – and I just felt like making some bucks out of all the hype and hoopla surrounding the event. There are lots of betting offers, but I chose another vertical with a much wider audience.
In case you decide to try a betting offer, here’s our guide.
The offer and GEO
Who wouldn’t want to visit a Champions League final? Even if you are not an avid football fan, the opportunity itself looks awesome: before your very eyes, two best teams of the season are battling each other on the pitch.
According to the offer from Weachgroup, Heineken – an official sponsor of Champions League – promises to give tickets for the final to the lucky ones. You just need to register on the website and buy some beer…
A very appealing offer, not to mention that the Heineken brand looks absolutely credible. I’ve found that offer pretty interesting.
Advertising Basics: What is a Tier of Traffic and What Tier Should You Choose?
It got even better when I discovered that the GEO was Brazil. There are tons of cheap traffic in this LATAM country, and everyone without exception watches football.
The small payout (pay per registration) – of only 1,7 R$ (or $0.44) – didn’t scare me off. It still seemed like a pretty good deal, considering all the advantages.
The campaign settings
Credibility was my priority, so I created a Push campaign (CPC).
I targeted «mobile, Android». The traffic in Brazil isn’t expensive, so I set the targeting to «User Activity – High». While the campaign was running, I blacklisted some ad zones that were not bringing conversions. More about User Activity targeting
Landing page
I didn’t use a pre-lander, because the landing page was catchy enough on its own. By the way, I didn’t waste traffic on redirects.
The landing page contained the info about the possibility to win tickets for the final match and other prizes.
The ad creative
There were a few of them available. The most effective one:
Title: Verifique a Caixa de Correio / Check your mailbox for new messages
Description: Assunto: entrega do Bilhete para UEFA / Topic: UEFA ticket delivery
Optimization
I’ve found an ad creative with the maximum CTR. Then I created a whitelist and ran another campaign.
The results
Before the optimization
I’ve spent $381, and earned $687, i.e., the net profit was $306, with an ROI of around 80%.
After the optimization
The optimization increased ROI up to 109%.
I made enough money for the Second campaign ($104) and earned $217, and the net profit was $113.
Stats from PropellerAds
Stats from Weachgroup.com
With all numbers rounded off, my net profit was at $420.
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