[Case Study] The Sneakers, CC Submit and Sweepstakes (ROI 87%)

french case_blog

Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.

Hi there!

In this article, I’ll tell you how to use push ads for sneakers. Since the GEO was set to France, expect the exquisite traffic generation and cracking of a French baguette…

So how I’ve managed to pick up nearly 1.5 grand?

You just need to…

Summary

Geo: France

Ad Network: AdThink

Offer: PointWorld | Stan Smith – CcSubmit – [FR] – Responsive

Traffic: Propellerads

Ad format: Push Notifications

Campaign period: from July 30th to September 10th

Total spent: $765

Total Revenue: $1430

Net profit: $665

 

The stats from CPA:

I like working with sweepstakes and eCommerce verticals. And when I ran into some Adidas sneakers offer, plus it was a sweepstake, and on top of that targeted at France – I just couldn’t resist. My French wasn’t excellent, just the basics I learned at school, but anyway I decided to try.

Advertisers routinely avoid offers with high CPC, thinking that click-through rate and approve is somewhere at the bottom. Actually, that’s true. But when you consider sky-high payouts – in this case, it’s 30 euro – the end justifies the means.

Here you’ll find the terms and conditions of the offer:

french case_offer

This wonderful offer I’ve found at AdThink while rummaging through the catalog of offers. There you’ll find quite rare ones.

Back to the case. One of its key advantages was an unlimited number of daily leads, but the user flow wasn’t seamless – users had to enter their credit card details. Everyone hates it.

In cases like this choose an appropriate ad format. As for pop-under traffic, I put it aside at once. It wouldn’t look like an exclusive offer anyway; I guess everyone saw this gimmick: «Congratulations, You are the 100,000th visitor to this site!»

I like push ads, the format is well-perceived and isn’t boring yet, and also sweepstakes – they work even better, at least for my offers.

How it works

So, my big fans of France, I launched two campaigns, but it wasn’t all roses. I used a little segmentation, split users into two activity groups, cause wanted to reach the whole audience and not just a few segments.

I knew from experience that it’s unrealistic to target «all users», cause it’s impossible to choose a proper bid.

The simple rule of thumb: use a higher bid for the most active folks, and the lowest possible for others.

As for creatives, It was the Adidas logo and a pic of sneakers, and also a visible price tag. I was a little bit afraid about Propeller’s policy, but they approved the ad. It went quite well. The creatives were all the same.

Here’s my push ad:

french case_creatives

The text

Title: Cult Adidas sneakers for 2.90

Description: Only 50 pairs left. Buy now.

Users were redirected to the landing page with women’s and men’s sneakers:

french case_lp

They had to choose a model, size, then click «Next» and enter credit card details – the most difficult part of the story.

42К clicks and only 37 conversions, as a result (the pricing model was CPC), with CR 0,09%. It could have been a disaster if it wasn’t for the nice payout.

Settings and targeting

The first campaign targeted mobile users (Android). I wanted to test High activity with the targeting set to the most Active users, but good volumes started from 3 cents per click. It looked expensive, so I used Medium – with lower bids – and CPC set to 0.02. It wasn’t good idea to mess around with the frequency, so I set ad delivery to one per day.

It was the campaign 1289892 that I spent the most of my budget on. KPIs were quite good, so I didn’t pause it.

french case_stats

CTR was excellent, but the conversion rate wasn’t high – only 31 for 32K clicks.

For the second campaign, all settings were the same, except the targeting for low activity.

It wasn’t successful compared to the previous campaign, so the was no point to scale it.

The result: 6 conversions and 11K clicks. I eventually stopped the campaign by the end of August.

Results

In total, I spent 765 $ and received $1430 from my CPA network.

As you can see even “Hopeless” offers like that can bring real profits. And the moral of the story? Don’t be afraid of high conversion prices.

Good luck!