We already shared our insights on low conversion rates: when something is wrong with the traffic you are sending to an offer. But let’s suppose it’s all perfect: you target the best suitable audience, your banners can boast sky-high CTRs, and your offer is unbeatable. …
The crucial feature that sets online marketing apart from other forms of traditional advertising is the fact that you can measure the performance of your campaigns. Digital marketing platforms, like ad networks, for instance, allow you to see exactly what’s working and where you need…