While there is no exact formula to create a successful digital marketing campaign, there are several elements that can improve your chances. Having an attractive website with dedicated landing pages can help generate more traffic and improve their overall experience.
That being said, building landing pages that attract visitors is not easy. Remember that these pages are designed to be simple, with the goal of getting the visitor to take a certain action. This can be signing up for a form, clicking on a specific area, or even making a purchase. Here are some tips on creating a successful and engaging landing page.
Below, we have compiled a list of the top 10 best website builders in 2018. We’ll also discuss their features, why they are awesome, and tell you everything you need to know to choose the best landing page building for your case.
Unbounce is another well-established name in the world of digital marketing. However, they specialize in providing solutions that compliment your marketing efforts. Their Landing Page Builder is extremely easy to use, and it’s compatible with WordPress, making it a winning combination for DIY marketers of all levels.
The hosting is included in their services, but you can also choose to host them on your own servers.
Unbounce takes a slightly different approach and focuses on reducing bounce rates through dedicated landing pages. That being said, it still has a number of optimization features, including:
Unbounce has an awesome responsiveness, but it may be tricky to set up. Make sure you take your time and don’t give up until you figure out how to get it perfect.
The landing pages you create with Unbounce can be customized to the tee. Especially if you consider they don’t use a grid system like others on this list!
With a set of independent statistics and the ability to connect to Google Analytics, you’ll have everything you need to identify trends and make the necessary adjustments.
GetResponse is one of the fastest growing digital marketing platforms available. They offer a full suite of services that include email, marketing automation, and of course, a landing page creator. Loaded with different features, this custom landing page builder can help give you online efforts a huge boost.
You can host your landing page for free with GetResponse as long as you use a subdomain or use your own hosting service.
GetResponse also comes with numerous optimization features. These include:
All templates available in GetResponse are 100% responsive, so they accommodate to the screen it’s being watched on.
When it comes to customization, GetResponse allows you to edit landing page layout and other visual elements. At the same time, you can add links to your social media profiled to improve your visibility.
You’ll have access to the internal analytics option on GetResponse. At the same time, you can also connect it to Google and receive information on your mailing campaign at the same time.
InstaPage is quickly gaining a reputation for being a reliable, easy to use landing page creator. While it may be difficult to handle for inexperienced users, their landing page builder is so versatile it can even copy the layout of a website you like and turn it into a usable template.
If you want to host your landing page with InstaPage, you’ll have to either be on the enterprise plan or incur extra charges. That being said, you can also provide your own hosting.
As for optimization and search engines, InstaPage provides a full suite of testing options. But, keep in mind these are not available in their basic package. Some of these features include:
Great responsive landing pages that accommodate based on the user’s screen.
Some platforms on this list are either complicated or limiting. However, InstaPage offers a perfect combination of an intuitive redesign and a powerful drag-and-drop builder. This allows you to heavily customize your landing pages without ever hitting a brick wall.
You can use InstaPage internal analytics or connect to your favorite platform in order to get a full landscape of your landing page performance.
Sitting atop of our list is one of the most popular digital marketing solutions used by large and small businesses alike. Hubspot is a renown brand that helps companies automate their online marketing efforts by providing an array of tools, including an efficient and easy to understand landing page builder.
Hubspot clients have the option of hosting all or part of their website with Hubspot. If you choose to host part or all of you site through their service, remember to look at their “going live” guide.
Hubspot offers a huge set of tools that focus on improving different aspects of your campaign. Their landing page creator can:
Hubspot has worked long and hard on making their landing pages responsive, and they have done a very good job at it. The landing pages you create should adjust their size and layout to match the user’s screen and provide the ultimate experience.
Keep in mind that landing pages are designed to convert in one way or another. Creativity can play a huge role in getting those conversions. Hubspot Landing Pages are heavily customizable, so you can add forms, images, and other layouts that help your site.
With Landing Pages, you’ll be able to track your pages through Google Analytics. Moreover, you’ll also be able to collect your own stats through Hubspot’s dashboard.
Based off of WordPress, OptimizePress allows you to create dedicated landing pages for different purposes. The main difference is that with OptimizePress, you host the landing pages with your own hosting services. However, this option works seamlessly with WordPress sites and even create a client portal for your customers to access delicate information.
You’ll need to host the landing page with your current provider.
There are numerous optimization options available in OptimizePress, although it’s somewhat limited when compared to other tools on this list. Some of its features include:
One of the biggest benefits of being WordPress-based is that this landing page builder is among the most customizable. Besides dedicated landing, you can create webinars, training, marketing, sales, and other special pages. Not only this, but the ability to create a secure client portal can be a huge plus, depending on the industry you’re in.
You can connect your OptimizePress landing pages to Google Analytics and other popular platforms depending on your preference.
When it comes to value and quality, not many landing page builders can compare to LeadPages. Focusing on lead generation, this platform allows you to choose from more than 100 templates. And, as a huge bonus, you receive a substantial discount when choosing to pay annually.
LeadPages allows you to host landing pages on their servers or through your own provider.
As for optimization, this platform is packed with features such as:
Not only are their they responsive, but LeadPages landing pages are designed with conversions in mind. You can easily customize their content or select from an array of predefined options like LeadBoxes.
If there is one area that LeadPages doesn’t quite live up to is customization. It features a somewhat rigid drag and drop builder. However, because you have access to the HTML code, the possibilities are endless as long as you know programming.
WIth a set of internal analytics and the ability to connect to additional platforms, you’ll have all the numbers you need to make the right moves.
Thrive offers a full toolbox designed to improve your website’s performance. Their landing page builder, called Thrive Architect, works as a WordPress plugin that allows you to build conversion optimized pages quickly.
Thrive is a plugin, so all landing pages will be hosted on your current hosting provider.
Thrive’s full toolbox features an array of optimization tools, such as:
Despite the fact that it’s a plugin, Thrive Architect still allows you to build completely responsive websites.
Because it’s built on WordPress and features an intuitive drag and drop option, you can customize every single detail of each landing page you create.
While Architect does not come with integrated analytics, you may purchase Thrive Optimize and start tracking your site’s performance. And, you can still connect it to third-party analytics tools in case you don’t want to incur any additional fees.
Lander features hundreds of different templates you can choose from and allow integration with some of the most popular marketing tools available today.
Lander hosts all your landing pages for you, although you may also choose to use your own service provider.
As for optimization, Lander can help by:
Like all others on this list, Lander allows you to build a responsive site that will behave differently according to the device it’s being accessed through.
There are hundreds of templates to choose from when choosing lander. In addition to this, you’ll be able to customize thanks to their drop-and-drag interface, although it does not provide as many customization options as Unbounce or GetResponse.
While it doesn’t offer its own statistical recordkeeping, Lander allows you to connect to Google Analytics in just a few clicks.
Beaver Builder is an awesome project by three tech heads in California. Like others on this list, it operates as a WordPress plugin, so the backend is slightly different than other builders. However, it’s a superb landing page builder that works seamlessly with almost every single WordPress theme available.
Because it’s a plugin, you’ll have to host your landing pages on your current service.
Beaver Builder allows you to optimize different parts of your landing pages, but most of them are visual. That being said, because it runs on WordPress, you should be able to optimize your pages at will, especially if you know basic coding.
All Beaver Builder landing pages are responsive, so they are ideal regardless of the device being used.
Like the optimization features, the WordPress base allows you to customize your landing pages as much as the rest of your website.
You can connect your Beaver Builder landing pages to Google Analytics and most other tracking methods.
KickOffLabs takes the landing page mantra and takes it to a whole other level. The company specializes in creating engaging content and dedicated pages that help improve conversions.
KickOffLabs allows you to store your landing pages on their super secure servers.
From a growth-hacking point of view, KickOffLabs provides a quick, reliable platform to create mailing lists, launch email campaigns, and of course, create dedicated landing pages. Some of the optimization features include:
The templates available are all responsive, so don’t worry about having to create mobile versions of your page.
Like most others on this list, KickOffLabs can be easily customized, so you should be able to set it up exactly how you want.
You can choose between KickOffLabs’ tracking or simply connect it to Google Analytics to get an inside scoop on your traffic.
Once you land the perfect landing page, it’s time to look for a great ads network to join.
Propeller Ads is a full and self-service advertising network providing comprehensive and industry leading ad-serving and optimization technologies for online marketers and web publishers.