Following the release of our first Native Ad Format – Push Notifications, PropellerAds is now expanding your advertising capabilities with the further format enhancements. Starting today, you can use Banner Images to make your Native Push Notifications even more impressive.
Banner image is a large image that appears below the notification’s title and message. This feature works in Google Chrome browser (both desktop and Android versions).
Here’s how your ad message can look like with Banner image:
The option to add a Banner image is already available on our platform. To be confident that users see the message the way you intended it to look, make sure to select the targeting options that support this feature (Google Chrome Desktop or Android). Users of other browsers will see a short version of the Push Notification that was available previously: an icon, title, and a description.
Pay attention to the following specifications:
Banner images are an ultimate way to grab the attention without extra effort. Human brain processes images at mind-blowing speed: we can recognize a familiar object within 100 milliseconds. Advertising-wise that opens an exciting opportunity to convey a personalized message in a single frame and encourage engagement:
The analytics data shows that Banner images significantly improve Click-Through rates: we have noticed a 32% increase on average.
Propeller Ads is a full and self-service advertising network providing comprehensive and industry leading ad-serving and optimization technologies for online marketers and web publishers.