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Tutorials

Online advertising tutorials to make you the smartest marketer in the room. Learn lead generation techniques, targeting strategies, and how to optimize ad campaigns.

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CPA Goal Bidding: Set Your Target CPA, Let the Algorithm Scale

CPA Goal is automated bidding: you set the price per conversion, and the algorithm finds converting traffic on all PropellerAds formats.

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PBNs in the Age of AI and E‑E‑A‑T: Genius Move or SEO Suicide?

Can PBNs still work in the age of AI and Google’s E-E-A-T? SEO expert Dmytro Bandurenko explains and shows how to build value-driven PBNs.

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Nerd It Out: White and Blacklists for Affiliates

White and blacklists have been around for some time, so we checked in with our in-house expert Roman S. and figured out how to manage them!

PropellerAds - bidding and budgeting guide for ad campaigns and smart budget management

Bidding and Budgeting: How to Set the Right Bid for Your Paid Ads Campaign

Learn the basics of bidding and budgeting, explore key models, and get simple tips to manage your ad spend effectively.

PropellerAds - attribution in affiliate marketing explained with expert insights

Understanding Attribution in Affiliate Marketing (with Expert Voices)

Attribution in affiliate marketing decides who gets credit for conversions. Discover how last-click and hybrid models impact ROI and payouts.

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Affiliate Marketing Angles: How Affiliates Hook and Convert Us

Discover Affiliate Marketing Angles that capture attention and drive conversions. Learn how affiliates use pain points, FOMO and social proof.

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