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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

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App Marketing

How to Scale a VPN App Offer with Push Notifications: X20 Conversions [Case Study]

A new hot case study! Insights on scaling mobile app marketing campaign with Push Notifications ad format on the example of the VPN app campaign

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Advanced Tutorials

Not Only Your Fans: How to Get Traffic for Content Subscription Platforms?

Discover strategies beyond fan base for driving traffic to your content subscription platform. Unlock growth potentials today!

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Survey Exit

Choose Your Fighter: Comparing Survey Exit With Other Top Formats [Case Studies Inside!]

How does Survey Exit perform compared to other formats and which format to choose? We prepared case studies for the most vivid comparison

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Survey Exit

Best Offers and Verticals for the Survey Exit Ad Format [+Case Studies]

Discover top offers & verticals for survey exit ads. Learn from case studies to maximize engagement & conversions. Grab the best deals now!

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Ad Trends

Dead Season Myth-Busting: Top Verticals and Activities for Summer 2023 [Real Offers Inside]

What will bring you profit in summer 2023? We gathered the best tips and CPA offers for media buyers and affiliate marketers to earn big

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Case Studies

Survey Exit Case Study: 22х Higher CR and 6х Lower Conversion Price

Discover how implementing exit surveys led to a 22x increase in conversion rates and slashed conversion prices by 6x. Case study insights await!

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App Marketing

App Store Optimization: How to Do It Right? [With Real App Owners Experience]

How to make your app stand out from the rest at App Store and Google Play? App Store Optimization wisely mixed with paid traffic is the key

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Interstitial Ads

Boost Your CTR With New Interstitial Templates [Real Case Studies Inside]

The new dimension of Interstitials is here: meet the new templates that boost conversion rates and get more clicks than ever before

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Guest Expert

How To Master Your Affiliate Marketing and Not Give Up [Interview with Bob, a Media Buyer]

How to become an affiliate marketing pro starting from zero? Our partner Bob Zhang has the answer — read his interview for PropellerAds!

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Advertising

Burning Questions About SmartCPC: Tips, Best Practices, Case Studies

How does SmartCPC, we've recently launched at PropellerAds, work? Here we give all details about SmartCPC, with real-life examples and case studies

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