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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

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Advanced Tutorials

5 Traffic Acquisition Pitfalls You Can Avoid: Risk Management for Media Buyers

Discover how to steer clear of common pitfalls in traffic acquisition. Learn essential risk management strategies for media buyers. Dive in!

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Case Studies

Why Should I Duplicate My Campaign: The New Feature in Action [Case Study]

Discover the power of duplicating your campaign strategy. Dive into our case study to witness the remarkable results firsthand. Don't miss out!

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Affiliate Marketing

Where to Get iGaming Traffic and How To Run Online Gaming and Sports Campaigns

Why do you need to buy iGaming traffic, where to get it, and what else should you know about sports and gaming campaigns?

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Platform Updates

Campaign Duplication: Increase Your Profit with Ultra-Efficient Optimization [New Feature]

Meet the new feature: Duplicate your Campaign! This auto-optimization tool will get your performance to the brand new level

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Advertising

Lead Generation vs. Affiliate Marketing: What is The Difference?

What is affiliate marketing and what is lead generation? Are they different and can you combine these strategies? We prepared all answers

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Quizzes

Across the Format-Verse: What are You Better At — Running Campaigns or Superheroes Movies?

Have you watched the new Spiderman movie? Here is our edition: meet the Across-The-Format quiz for seasoned affiliate marketers

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Platform Updates

Push Advertising: What Is It and How Does It Work [Ultimate Advertiser’s Guide]

Push advertising is a premium tool, developed by PropellerAds to help media buyers reach exceptional performance. All format details - inside!

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App Marketing

How to Scale a VPN App Offer with Push Notifications: X20 Conversions [Case Study]

A new hot case study! Insights on scaling mobile app marketing campaign with Push Notifications ad format on the example of the VPN app campaign

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Advanced Tutorials

Not Only Your Fans: How to Get Traffic for Content Subscription Platforms?

Discover strategies beyond fan base for driving traffic to your content subscription platform. Unlock growth potentials today!

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Survey Exit

Choose Your Fighter: Comparing Survey Exit With Other Top Formats [Case Studies Inside!]

How does Survey Exit perform compared to other formats and which format to choose? We prepared case studies for the most vivid comparison

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