Push Notification Traffic | All Your Webinar Questions Answered
Better late than never. We finally managed to answer ALL your webinar questions, except one.
Den K: Fancy watches Jaro. How much?)
Well, let’s be real here, Jaro as a true affiliate would never reveal his sources and methods.
Now that we’ve done with the hardest part, we can proceed to your knotty questions. For your convenience, we grouped them by topic, so you don’t have to read everything and can jump straight to the questions of your interest.
By the way, you can watch the webinar here.
Settings
Oscar Landrum: Would it be better to blacklist zone across the board or individually per campaign? Same for trying white listing campaigns.
Propeller: You can apply the same blacklist and/or whitelist only to campaigns promoting offers in the same vertical and GEO. Why so? There’s a very rare case (seriously, almost never) that a certain zone won’t work for ANY vertical or GEO. Thus, don’t be delusional about “universal” blacklists that will miraculously work for any offer, any vertical, and any GEO.
For example, you were running a Nutra campaign and blacklisted, say, zones with gambling websites. Then, you decided to run a gambling offer and applied the Nutra blacklist permanently excluding all the zones that could perfectly work for you.
In other words, it’s always better to be careful with white-blacklists, because you risk missing great opportunities.
Ilya Shabash: Do you recommend to create a duplicate of Push ads campaign for Native or Interstitial format? I understand that it all depends on a vertical; however, if we are talking about general verticals like diet, dating, crypto, gambling, and others?
Propeller: The thing here is that every format needs an individual approach. The same creatives you are using for Push might not perform well for Native Ads and vice versa.
Why? Because users interact with ad formats differently: Push Notifications are delivered directly to a user’s device, while Native Ads are surrounded by editorial content on various websites. That means, the impact would vary.
Generally, it’s a good idea to test multiple formats, but make sure your creatives match the specifics of the selected ad format.
Stan Mykhalchuk: Have plans to implement auto-optimization? If yes, when?
Propeller: Yes, we can say more: some of the auto-optimization tools were released a year ago and for different ad formats. Let’s have a look: SmartCPA for OnClick, Target CPA, and Smart Rotator. And a couple of new auto-optimization tools are coming shortly.
Creatives
Dmitry Shemeryankin: How to protect creatives from spy services?
Cham Ho: Are you doing anything to combat spy tools as it seems that any original creative shows up very quickly on it.
Propeller: That’s what lots of affiliate marketers are trying to figure out 🙂 But, let’s face it, there’s certain duplicity in this.
There are specific scripts that block the crawlers, but none of the solutions proved to be effective enough to hide from spy tools. The reason behind it is that there’s a crazy demand for spy tools; affiliates are actively using them; therefore, money is invested heavily in technology.
So what do we have in the result? Look at the vicious circle: affiliates use spy tools; companies go all in to develop these spy tools and accommodate the requests of affiliates, and affiliates are suffering from spy tools.
Will there be an end to this? We don’t think so.
Media Buyer: How can we know which mobile devices will show the push image, and which won’t?
Propeller: This feature works in Google Chrome browser (both desktop and Android versions) so make sure to select the targeting options that support this feature (Google Chrome Desktop or Android). Read more about the Banner image here.
Rick Macapugas: is using a banner help with conversions in push notifications? Or better to use just the icon?
Propeller: When it comes to conversion rate (CR), the landing page and the product itself play the key role. So banner image can’t boost the CR on its own.
As a rule, the banner image does increase the CTR, because you can place more info and details on a bigger banner; but we would recommend testing everything. There are too many variables: GEOs, verticals, offers – no one can say with absolute certainty what will work and what won’t.
Targeting
Hendrick Chen: what is the best time to do a push notification, early in the morning, noon lunchtime, or after work maybe?
Propeller: A while ago we did a huge article on this topic. But if you need a short answer: it would depend on the vertical and the type of offer you promote.
Here’s an example: if you have a video-on-demand offer, it can perform better on Friday evening and weekend – that’s when people relax and fancy watching a good movie.
Dating? According to stats, Thursdays and Weekends have the highest engagement.
But does that all mean that it will necessarily work for you? Nope. The only way to find out is to test and experiment; no shortcuts here.
Budgeting and Bidding
Devi Ana: is it possible to give a higher bid or lower bid for a certain zone only when we target all zones?
Propeller: It’s not yet possible, but instead you can use auto-optimization tools like Target CPA: you are setting the desired price per conversion, and the system automatically excludes the zones where this target cannot be reached.
And a little spoiler: we are expecting a new auto-optimization tool for Push Notifications. It’s going to be announced very soon 🙂
Pedro Santos: Do you have some numbers about overall performance using Flat CPM vs. Smart CPM?
Propeller: Okay, it’s not a question about Push, right? But we’ll answer anyway 🙂
We don’t have exact numbers – there are simply too many variables, and it would be a stretch to draw conclusions from any “approximate” statistics.
On average, SmartCPM on Onclick tends to be times more effective because this bidding model is, in essence, an auto-optimization tool that finds the best possible price for each placement. You can read more about the model here.
Marco Pusher: What is the reasoning to go for high CTR ads on CPC campaigns?
Propeller: We are interested in top performing campaigns with high CTR. The system allocates the biggest traffic volumes to these campaigns.
To understand why the priority is given to campaigns with the highest CTR, you should keep in mind that PropellerAds has exclusive agreements with big publishers, who are interested in earning money with the ad placements. They don’t make much money if users are not engaged with the ads, placed on the website.
In other words, poorly performing campaigns = low profit for publishers. And that’s precisely why high CTR is that significant.
P.S. Just make sure not to use misleading ads; this can lead to a serious drop in your performance and growth of expenses on clicks that don’t drive conversions. More about the dangers of misleading ads here.
Amit Zamir: What is the average CPC per campaign?
Propeller: We have a report with full 2018 stats on Push Notifications. You can find all the info there; it’s completely free.
Traffic
Stan Mykhalchuk: Do you re-sell traffic from other push-traffic networks?
Den K: How do I exclude 3rd parties PN traffic from PropellerAds. I’d like to buy only direct traffic from you. Not from your partners.
Propeller: As every network, we are cooperating with other market players. Yet, you can always opt for buying traffic only from PropellerAds. To do so, you can untick the “Include Broker Traffic” box in the campaign creation form.
Vlad K: What is the % of unique push notifications in your platform (that are not reachable in other platforms)?
Propeller: The percentage of Push subscriptions, collected straight from our exclusive inventory is about 80%. As you probably know, you can’t have multiple Push tags on a website, so we can say with confidence that the majority of these users would be hard to find elsewhere.
This year, we have implemented a Global User ID that works to eliminate the duplicate subscriptions within our network. Let’s say, a user subscribes to our Push on several websites. The system will identify that it’s the same user so that this user will not receive the same Push Notification campaign multiple times (according to the number of websites where he subscribed to Push).
He will receive a Push strictly according to the frequency set by an advertiser. We care about our audience and the budgets of our advertisers.
Verticals
Stan Mykhalchuk: What are Best converting Verticals for AFRICA
Propeller: Africa is big and differs significantly from country to country. For example, sweepstakes, gambling, and finance work well for South Africa. As for Egypt, we’ve noticed that software, dating, sweepstake, and subscription verticals are on the top.
Serhan Can: Is it better to use pre-landers in push notifications or direct linking performs better overall? If it depends on verticals, in which verticals direct linking and in which verticals pre-landers?
Propeller: We have a dedicated article about pre-landers. But in general, you should think about how ready to convert a user is when he arrives at a landing page. For example, the majority of dating offers need a pre-lander, because landing pages don’t do a good job in heating up the interest. But in the case with mobile apps, pre-lander will be redundant because usually are ready to convert after the first step.
Have more questions? Or questions about questions? Literally, anything else you can discuss in our busy Telegram chat. If you are more of “comment” person – feel free to add your thoughts in the comment section below.
