Ad PlatformPlatform Updates

A New Must-Try Feature for Push: Frequency / Capping by Clicks

frequency - capping by clicks

The most recent stats show that people during quarantine are more responsive to ads.

But does that really mean your campaigns can trawl through the depth of the internet and with ease pull some really hot leads, so to speak?

I hate to be the one to break it to you, but…

Impressions in no way guarantee that the user is actually interested in your offer. So we thought that we have to add a special feature, increasing the chances of your campaigns getting clicks.

Meet the new option for your ad campaigns – frequency/capping by clicks

The setting is available for both CPC and CPM bidding models on Push Notifications.

Propellerads - frequency capping by clicks

How does it work?

Classic frequency/capping “by impressions” limits the number of times your ad is shown to a user during a specific period.

Here’s a quick example: If you set it to 3:24, one person will see your ad not more than 3 times in 24 hours. The number of clicks is unlimited. However, a user might not click on your creative at all if it’s not relevant or simply got lost among other ads.

With frequency/capping “by clicks,” things get more interesting. You adjust push delivery to the number of clicks per 1 user during a chosen period of time. Meanwhile, the number of impressions is unlimited. 

Meaning that if you set the “frequency/capping by clicks” to 3:24, your ads will be shown to a user as many times as possible, until he/she clicks up to 3 times per 24 hours.

Why do you need to test it? 

When you limit traffic delivery by clicks, you let our system show your creative as many times as possible (every time it wins the auction), giving it a higher chance to get noticed. There is no impression limit, remember?

In addition, limiting user clicks helps your ads get bigger reach and wider audience. After the user clicks 3 times and brings no conversions, do we still think the ad is relevant? We better find new, more prospective users.

For CPC campaigns, it’s also a solid way to spend budget cost-effectively. Stop buying the clicks from the same user, get truly wide reach! 

TLTR: Frequency by clicks

  • With frequency by clicks, you can control the number of clicks per 1 user during a chosen period of time.
  • With this option, the number of impressions is unlimited
  • You can get a much bigger reach
  • CPC can get even more cost-effective

Sounds cool, right? And, as soon as we all are locked at home, we have plenty of time to test new stuff. Let’s test!

BTW: have you seen our hot hot hot BONUS promo?


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