[Case Study] Hair Growth Treatment (ROI 105%)
Today Roman, our expert in affiliate marketing, tests an offer from one of India’s biggest CPA networks, Vcommission. The offer promotes a hair growth treatment; the payout is $7.
Traffic: Push Notifications
Affiliate Network: Vcommission
Offer: Hair Grow Plus
Campaign period: Oct 23, 2018 – Nov 6, 2018
GEO: India
Total spend: $215
Total Revenue: $441
Net profit: $226
ROI: 105%
Ad creatives and landing pages
Roman chose these ad creatives:
Roman explains: “Before and after photos. I knew from experience: that type of creatives would convert better“.
Title: Reason Why You Losing Hair
Description: Reverse Your Hair Loss with This Method
I used the pre-lander from vCommission:
Landing page:
Strategy
Roman ran 3 push-campaigns targeting Android (India):
- Campaign 1: CPC, Android, $0.005 bid, activity targeting – low, frequency 1/24.
- Campaign 2: CPC, Windows, $0.006 bid, activity targeting – high, frequency 1/24.
- Campaign 3: CPC, Android, $0.007 bid, activity targeting – average, frequency 1/24.
Campaigns were running for almost two weeks. Zones (sites) with low conversions were excluded.
The stats
The final budget and the revenue for every campaign:
- Campaign 1: $16 budget, $42 in revenue
- Campaign 2: $107 budget, $294 in revenue
- Campaign 3: $91 budget, $105 in revenue
Stats from VCommission:
Stats from Propeller:
We’ve got 518 leads and 63 conversions.
The total spend was $215, revenue: $441, and profit $226. All campaigns showed good results, especially the one that targeted High activity users.
Campaigns targeted at the Medium activity group showed the weakest results: ROI was only 15%; the quality-price ratio of that particular audience appeared to be worse. But if the traffic costs fall there can be completely different results.
The bottom line
“I recommend playing around with the bid and test various ad copies and images. The goal is here is to find what combinations of text and images have the potential to convert better.
I can’t emphasize enough – change your creatives more often! Users won’t click ads they’ve seen too many times.
Cheers,
Roman”
Have questions to Roman? Or want to share your experience with similar offers or GEOs? Or maybe you want Roman to test a certain CPA network and vertical? – leave your comment below or request a review on our Telegram chat.
