Nothing says “Tuesday’s here” better than a stack of hot platform updates, don’t you think?

We thought so, too!

So, here you go: we’re happy to announce that we’ve made the Campaigns list even more convenient!

Now, you can see the data on your campaigns’ CR, CPC, CPM, and CPA metrics all in one place, and soon they’ll be joined by Revenue, Profit, and ROI

Wait a sec, what’s going on? 

As we’ve announced at our recent webinar, we’ve added new columns to the Campaigns List view of the dashboard. These are Conversion Rate, CPC, CPM, and CPA.

The Campaign list is customizable, so you can choose which columns to display. For example, the number of clicks and CPC will be useless if you’re only running OnClick campaigns.

To customize the list, simply tick the columns that you’re interested in under the Columns settings.

PropellerAds - New campaign view page

As a next step, we’ll add the Revenue, Profit, and ROI columns. Right now, the feature is under final testing, but soon it will be deployed for all users.

  • Revenue will display the payout that you’re going to receive from the CPA network for the occurred conversions. The value will be transferred through the postback link.
  • Profit is going to show the difference between your revenue and costs.
  • ROI shows the profitability of the campaign.
PropellerAds - campaign view page - columns

Seeing these three columns on your campaigns’ list has two major benefits for you as a platform user. First of all, you won’t need to use a third-party tracker (so, you’ll be saving money!) That’s a practical choice for beginners as trackers are quite complex and require experience to set up.

However, it will also be helpful for advanced users as it will improve the ROI due to reduced discrepancy. In other words, it reduces the discrepancy between the number of impressions registered on our platform and the actual number of people who have visited the landing page (and more accuracy equals better decision making!)  

Tell us what you think!

We hope you enjoy the update, but if there’s anything else you’d like to add or change on the platform, feel free to leave us a feature request via the Feature Request form, by contacting our Support team or by simply writing to our Telegram chat.


Sasha is a writer and digital marketer with 12 years of experience in being a know-it-all. She’ll teach you how to build irresistible landing pages, write kick-ass copy, and drive people into clicking frenzy with your creatives. But since she’s also quite lazy, don’t expect a new post every other week, duh.