This time around, we thought it would be a good idea to review a completely different topic: not an ad format by itself, but a vertical! We would like...
Nutra Pre-Landers: Sure-Fire Ways to Convert
Have you ever eaten at an amazing restaurant, then tried to replicate the meal you had in your house? Even if you try your best and get very close, th...
What Dietary Supplement Marketers Must Know About FTC Claim Substantiation Standards
This guest post is brought to you by Richard Newman. He is an attorney at Hinch Newman LLP focusing on the U.S. advertising and digital media matters....
3 Solid Reasons to Run Campaigns on Weekend
There’s no doubt the scheduling of your ads can have a huge impact on the performance of your campaign. Because most people take weekends off, it’...
The Subtle Art of Event Targeting [+Real Case]
Events like New Year holidays, Black Friday, and the big sporting events (for example, Super Bowl, UFC, Champions League, World Cup, etc.) represent a...
Black Friday through Cyber Monday: A Survival Check List for Affiliates
There are many theories of where the term “Black Friday” comes from and some are way more joyful than others. Regardless of its roots, the shoppin...
[Singles’ Day 11/11] Preparing for China’s Biggest Online Shopping Day
When you think about love, you often imagine an affectionate couple or a smiling family. However, many people believe that you first have to love your...