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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

guide to conversion tracking
Tutorials

A Complete Introduction to Conversion Tracking

We’ll go over the definition of a conversion and how they are measured. We’ll also discuss the types of tracking mechanisms available

Pre-lander what-is-it-and-how-it-works
Tutorials

How to Improve Your Conversion Rates with a Pre-Lander

We’ll discuss the basic concept behind pre-landers, go over the most common types, and tell you what elements they need to help improve your conversions

News Digest number 3
Industry News

AdTech News Digest | Crypto & CFD Ads Updates, Mobile Research, and Native Ad Trends

Discover the latest insights on Crypto & CFD Ads, Mobile Research, and Native Ad Trends. Stay ahead with our comprehensive updates and analysis

News Digest number 2
Industry News

AdTech News Digest | Second Half of March 2018

Below, we’ve collected this week’s most interesting headlines and condensed them into a single article so you can stay up to date

PropellerAds - Easter eCommerce Campaigns
Affiliate Marketing

Seasonal Advertising 101: Optimizing Your Campaign for Easter eCommerce Success

To help you get ready for this egg-loving, chocolate-rocking, Spring-fueled holiday, we’ve put together a complete guide for campaign creation

News Digest AdTech 1
Industry News

AdTech News Digest | First Half of March 2018

We have collected some of the latest industry headlines that will have a huge impact on ads networks and digital marketing as a whole

geo targeting in marketing campaigns
Tutorials

How to Enhance Your Marketing Campaigns with Geo-targeting

Maximize outreach with geo-targeting in marketing. Reach your audience effectively, boost engagement, and drive conversions

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