Author photography
Author

Mariia Peretyatko

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.

user acquisition strategy for apps
App Marketing

User Acquisition for Mobile Applications: Fail-Proof Strategy

User acquisition for apps is a whole story of efficient audience capturing and turning them into leads. How to do that? Our Optimization team shares advice

deinfluencing trend
Ad Trends

Deinfluencing Trend Explained: How to Use It in Affiliate Marketing?

Uncover the core principles of deinfluencing and reclaim your online autonomy. Explore strategies for mindful digital presence

survey exit new ad format
Platform Updates

[NEW Ad Format] Survey Exit: Reach the Hottest Audience

Survey Exit is a brand new, highly precise, and interests-specific ad format! Target a warmed-up audience - those who filled out different types of surveys

fraud shall not pass
Platform Updates

Fraud Shall Not Pass: How We Control Partners’ Traffic Quality?

Advertising requires protective technologies to keep fraud away from your campaigns. Read how PropellerAds checks traffic quality to ensure safety

what's wrong with redirects
Affiliate Marketing

What’s Wrong with Redirects and What to Do?

How to reduce the number of redirects during the ad tracking process and avoid losing up to 30% of your traffic? Find two efficient strategies

scaling to new markets
Tutorials for Beginners

Time to Grow: How to Scale to the New Markets?

How to scale efficiently? Which ad formats, tools, and testing strategies work the best? How much money do you need? Read and find out

hidden settings
Advanced Tutorials

PropellerAds Hidden Treasures: Settings, Targeting, and Customization

What if there are awesome PropellerAds settings and functions you have never used before? Oh my, don't you miss these hidden treasures!

banned ad campaigns in 2022
Platform Updates

No Mercy for Fraud: Banned Ad Campaigns 2022 [Infographics]

You are wondering how PropellerAds fights fraud? Check out our reflective research and results of 2022 + infographics

media buying trends
Media Buying

Go Bright: Holi Festival and Media Buying Trends

Holi festival is a great time to launch a campaign. How to prepare? Which offer to choose? How to make your creatives strike?

5 top ai-copywriting tools
Quizzes

5 Top AI-Copywriting Tools [Chat GPT Included] + Quiz

Modern AI allows to create nice copies not that easy to distinguish from the ones written by humans. Let’s discuss top AI-copywriting tools!

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