While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.
Autumn 2021: Key GEOs and Verticals for Affiliates
Want to know how to run ad campaigns in Autumn 2021? Well, we have some stats and forecasts for you - grab them all and get ready to make your ads skyrocket
Interests Targeting: Insights You Should Put to Work [+Stats]
When you launch an offer or continue working with a tested one, interests targeting is something you should focus on. Relevant users ensure better revenue
Do It Once, Do It Twice: How to Retest Your Offers?
Testing offers is great, but retesting them is everything. In this article, we will explain why these practices are important and how to apply them smartly
