Case Studies

[Case Study] Weight Loss Offer + Push Notifications (ROI 111%)

black latte case study

Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.

Here’s a new case study on Push ads and nutrition offer “Black Latte” from one of the AdCombo affiliate marketers. Payouts aren’t that high, but you can see a real-life test of User Activity targeting and campaigns with narrow targeting.

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Traffic: Push Notifications

Affiliate Network: AdСombo

Offer: Black Latte

Campaign period: Dec. 27, 2018 – Jan. 7, 2019

Geo: France

Spent: $83

Revenue: $175

Net profit: $92

ROI: 111%


For creatives, I chose the easiest option. My target audience were women, looking to lose weight. Not so surprising, right?

For the banner image, I emphasized the excess weight with a vivid image of a pot-bellied person.  The image of the product itself was used for the icon.

Read more: A Complete Guide to Finding High-Converting CPA Offers

And the promise of WOW effect in big letters:

Title: Lose 26 kilos easily

Description: Without diet and working out

push example

As well, I used the pre-lander, with the compelling story for the target audience:

pre-lander-case study

And here’s how the landing page looked like. With the order form and other advantages of the offer:

Landing page_black latte

My campaigns

I ran three Push campaigns (CPC) with one ad creative but targeted audiences with different activity levels (User Activity targeting).

The GEO, as I already said, was France. I targeted only mobile devices and in all campaigns used Connection type 3G / LTE. I didn’t use it before, so I decided to try it this time.

The bottom line

Stats from Adcombo


Stats from PropellerAds

There are pending requests in the status Hold, so maybe the result will improve later. The campaign with high activity targeting was very successful because users were fresh and very engaged. Thanks to low competition at FR (3G / LTE) I managed to get an audience willing to pay.

Because of 3G / LTE, the campaign targeted a relatively narrow audience, so User Activity Medium and Low with the same ad creative generated Low CTR.

To expand the audience you have to increase the bids, but that wouldn’t be as profitable. I think it makes sense to use new ad creative for every user activity group. There’re lots of creatives for weight loss niche, and something will surely work.

Try, and you’ll have conversions! 😉

Feel free to discuss this case on our Telegram chat!


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