[Case Study] Weight Loss Offer + Push Notifications (ROI 111%)
Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.
Here’s a new case study on Push ads and nutrition offer “Black Latte” from one of the AdCombo affiliate marketers. Payouts aren’t that high, but you can see a real-life test of User Activity targeting and campaigns with narrow targeting.
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Traffic: Push Notifications
Affiliate Network: AdСombo
Offer: Black Latte
Campaign period: Dec. 27, 2018 – Jan. 7, 2019
Geo: France
Spent: $83
Revenue: $175
Net profit: $92
ROI: 111%
Creatives
For creatives, I chose the easiest option. My target audience were women, looking to lose weight. Not so surprising, right?
For the banner image, I emphasized the excess weight with a vivid image of a pot-bellied person. The image of the product itself was used for the icon.
Read more: A Complete Guide to Finding High-Converting CPA Offers
And the promise of WOW effect in big letters:
Title: Lose 26 kilos easily
Description: Without diet and working out
As well, I used the pre-lander, with the compelling story for the target audience:
And here’s how the landing page looked like. With the order form and other advantages of the offer:
My campaigns
I ran three Push campaigns (CPC) with one ad creative but targeted audiences with different activity levels (User Activity targeting).
The GEO, as I already said, was France. I targeted only mobile devices and in all campaigns used Connection type 3G / LTE. I didn’t use it before, so I decided to try it this time.
The bottom line
Stats from Adcombo
Stats from PropellerAds
There are pending requests in the status Hold, so maybe the result will improve later. The campaign with high activity targeting was very successful because users were fresh and very engaged. Thanks to low competition at FR (3G / LTE) I managed to get an audience willing to pay.
Because of 3G / LTE, the campaign targeted a relatively narrow audience, so User Activity Medium and Low with the same ad creative generated Low CTR.
To expand the audience you have to increase the bids, but that wouldn’t be as profitable. I think it makes sense to use new ad creative for every user activity group. There’re lots of creatives for weight loss niche, and something will surely work.
Try, and you’ll have conversions! 😉
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