Mobile Advertising Strategies: How to Succeed?
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Hey, have you ever noticed how much we rely on our phones these days? No matter if we’re scrolling through Instagram, shopping online, or just browsing the web, chances are, we’re glued to our phones or tablets.
And for us business folks and marketers, it’s super important to realize that the future of marketing is all about mobile.
In that light, we’ll discuss mobile marketing strategies and share all sorts of cool insights and tips to help you understand this field better. So, grab your phone, settle in, and let’s get down to business.
What is Mobile Advertising?
Mobile advertising is a marketing tactic that revolves around flashing paid promotional messages right on mobile gadgets like smartphones and tablets. The goal? To get you to do something when you see those ads. Like buying something cool, signing up for a webinar, or joining an email list for updates.
Simple, right? Well, guess what?
Mobile ads aren’t just boring words. Oh no, they come in all sorts of fancy forms. Plus, they can jazz things up with eye-catching images, snazzy animations, or even full-on videos. It really depends on so many factors.
But, the basics are the same. Mobile advertising is a way to sell something to someone via mobile.
Here’s a good example of a mobile ad:
Mobile Advertising is not Marketing
So, what’s the deal with Mobile advertising not being marketing?
Well, let’s break it down: Mobile marketing is a big field that covers lots of different ways to reach people who use phones and tablets. This can include things like posting on social media, making sure your website shows up when people search on their phones, and yeah, you guessed it, running paid ads.
Now, there are a lot of types of mobile advertising. But, it’s like a smaller area in that field. It’s all about those paid ads you see on your phone. That’s its main focus. Getting those ads in front of you when you’re scrolling through your apps or browsing the web on your mobile device.
Key Components of Successful Mobile Advertising
Every mobile advertising strategy revolves around 5 components. Let’s see them:
- SMS/MMS Marketing:
SMS (short message service) and MMS (multimedia message service) are ways to send messages directly to someone’s phone. SMS is just text, while MMS can include things like images.
Now, marketers use these messages to share info, like promotions or order updates, with customers. They usually get your number when you sign up for something on their website, like making a purchase.
- Mobile App Marketing:
Ever seen ads while using an app? That’s mobile app marketing. App developers let brands advertise in their apps to make money, all with the help of mobile advertising software.
This is cool because they can show ads to people who are likely interested in their stuff. For example, a DIY app might show ads for tools or a gaming app can show ads for popular skins or add-ons in a certain game.
- Mobile-Ready Websites:
You know how websites can look weird on your phone sometimes? Yeah, well, mobile marketers can fix that. They make sure websites look good and are easy to use on small screens.
They might make buttons bigger or change fonts so everything’s easier to tap and read. After all, we’re constantly hanging on our phones nowadays, so it’s only logical to have a mobile-optimized website if you’re looking to advertise.
- Mobile-Optimized Emails:
Since lots of people read emails on their phones, it’s important they look good on small screens too. Mobile marketers tweak emails to make them easier to read and click on. They might change font sizes or shorten emails, so they’re easier to read on phones.
Also, one good trick here is to write shorter sentences and to have more calls to action in the email.
Mobile Advertising Examples and Strategies
As Janice H. Reinold, a strategist at Rosetta Marketing, would like to say “In today’s modern world, people are either asleep or connected.” So, by being connected, you’re in a good spot to get the best out of mobile advertising trends.
Let’s see some of the best strategies to go by:
- Customization Ads for Target Audience
Imagine ads specifically created for you and your unique smartphone experience – that’s the power of customization. Dynamic Creative Optimization (DCO) takes this concept to the next level by creating multiple versions of an ad, each finely tuned for different demographics and device types.
No matter if it’s gender, age, location, or device preference, DCO ensures that your ads speak directly to your audience, increasing the chances of conversion.
- Mobile-preferred Ads
With more people spending time online, especially on their mobile devices, mobile-preferred ads are becoming the go-to choice for marketers. These ads are designed specifically for mobile users, directing them to mobile-friendly landing pages and offering exclusive deals.
By meeting users where they are (on their phones) these ads ensure maximum engagement and conversion. But, that wouldn’t be possible without mobile video advertising.
- Ad Extensions for the Win
Want to stand out from the crowd? Ad extensions are your go-to tool. These additional features increase your ad’s visibility and also improve its quality score and click-through rate.
From location extensions to app extensions, ad extensions give you more real estate on the search results page. All this results in your ad being more compelling and clickable. One of the most popular tools here is the location extension.
- Calling Equals Cheap Conversions
Sometimes, the simplest strategies can bring the best results. By enabling calling in your ads, you make it easy for potential customers to reach out to your business directly.
This surely reduces barriers to conversion but also lowers the overall cost of acquiring new customers. You can also play with some cool CTAs on your mobile ad, like ‘’We’re just a phone call away’’, or ‘’Talk to us, find out more’’.
- Offer Discounts on Your Ads
Who doesn’t love a good incentive? By offering discounts, free shipping, or vouchers in your ads, you entice users to take the desired action. It doesn’t really matter if it’s signing up for a newsletter or making a purchase, a good discount is what counts.
The key is to make the incentive easy to claim, minimizing friction and maximizing conversions. Because when it’s free and easy to claim, everyone will reach out.
- Use Mobile Programmatic Advertising
Imagine saying goodbye to old-school negotiations and paperwork. With mobile programmatic advertising, it’s all done automatically with special software – easy peasy!
It’s not just about convenience, there’s a lot more here. This tech also saves you time and money by finding the best deals on ad space, all while reaching the perfect audience for your ads. Now, that’s how you use mobile advertising the most effective way.
Conclusion
As we finish up, remember this: Mobile advertising is the future, everyone’s looking at the screen right now. But don’t stress – it’s all about connecting with your audience in a friendly way.
Don’t push, don’t be aggressive, be friendly and claim. Offer something that’s not available easily today – a piece of mind.
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