Top-7 Ways To Promote Telegram Mini Apps

Hey there, Telegram enthusiast! Are you looking for ways to promote your mini apps? This is the right guide for you.

You see, Telegram mini apps (TMAs) are the recent buzz. Whether you’re building something to wow your users with convenience or have a top-notch idea, your goal is to get your app noticed. 

So, how do you go about it? Don’t worry; we’ve prepared the top seven ways to promote Telegram mini apps like a pro. So sit back, grab a coffee (or tea, no pressure), and read on to learn more.

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#1. Leverage Telegram’s Built-In Features

• Telegram Ads for TON Projects

If you’re working on a TON (The Open Network) project, you’ve won the lottery! Telegram ads are a serious game-changer, giving exclusive access to a hyper-targeted audience.

So what can you do? Showcase your app’s wow factors! Show its unique features and seamless experience, or even better, reveal how it gets the job done and makes life easier. 

Do you want to add more spice? Sprinkle in a GIF or an eye-popping visual to hook your audience.

• Dedicated Channels and Groups

Your mini app needs a home base, and TG channels or groups are the perfect place to leverage. Build or find a community where loyal users hang out, get updates, and feel like VIP insiders.

You can also share sneak peeks of upcoming features, host polls, or run Q&A sessions to keep the vibe going. And guess what? A lively group turns your fans into advocates, especially if you offer some benefits in turn. Happy users will promote your app for free, and you can always provide bonuses, gifts, and exclusive content to motivate them.

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#2. Optimize Your Telegram Mini App to Become More Visible

Okay, you’ve employed TG’s built-in features to promote your app, but surprisingly, your users (especially those most likely to engage) can’t find it anywhere. Definitely, they’re not using it, and that can hurt so bad. Let’s explore two approaches to make finding your app as easy as spotting a light source in the dark.

Get Listed in the App Center

The Telegram App Center is where mini apps shine and stand out. If yours isn’t here, you’re probably sacrificing free visibility. So upload your app, showcase its best features, and let the millions of TG users stumble across your brilliance naturally.

• Leverage the Right Keywords and Hashtags

Here’s a secret: think like your users! What would they type to find your app on the platform? Certainly, keywords like “best Telegram mini apps for booking/money transfers/planning” or hashtags like #TopTelegramMiniAppGames should be all over your descriptions.

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#3. Use Pay-Per-Click (PPC) to Get Results Fast

If you want to enjoy instant user growth, you should consider pay-per-click. This option is quite exceptional because one moment, you’re invisible, and the next minute, your mini app is the talk of the town. Here are ways to make it rain users for your TMA:

• PropellerAds

PropellerAds is a traffic powerhouse designed to help apps like yours shine. With the new PropellerAds format Telegram Ads, your mini app or channel can quickly attract new audiences. The main benefit of this format is that it gives you access to a highly-engaged Telegram audience – hot and ready to convert. 

Here is how to activate it in your account:

• Monetag

Monetag is another noteworthy platform where monetizing your Telegram mini app is effortless. And it gets better with its Rewarded Interstitial ads! 

This seamless ad format perfectly fits the TG chat interface. It resembles regular messages but with a standout CTA to drive engagement.

With advertisers from every vertical and region, this new ad format counts all user interactions. In addition, integrating it into your mini app lets you earn competitive CPMs (Cost-Per-Mille), making every view and click a revenue booster. 

• Run PPC Campaigns on Social Media

Social media ads are also effective in running PPC campaigns. Try platforms like Meta, Instagram, and Google Ads to target specific interests, such as “Telegram users” or “mini app fans.”

As you target these niche communities on these platforms, add catchy visuals (like GiFs) and a snappy CTA like “Try our Telegram mini app today!”

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#4. Engage Your Audience Like a Champ

Promoting your Telegram mini app is great, but the connection is where the magic happens. When users feel like they’re part of your app’s journey, they’ll definitely stick around. Spoiler alert: They’ll bring friends too! Here’s how to keep your audience hooked to your app:

• Feedback Loops

Who doesn’t love being heard? People love to share opinions, good or bad. So, run polls, ask for feedback, and, most importantly, listen! Implement any change based on what your users want, and you can bet to see their loyalty skyrocket.

For example, run a poll like:

Users will surely feel invested, as though they are shaping the app with you. The result? They’ll enjoy a better experience with your creation, and you’ll benefit from their daily access to it. 

• Introduce Interactive Content

Make your promotions fun! Gamify the experience with challenges, quizzes, or contests. Then, create excitement by rewarding users who share your app the most or submit creative ideas.

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#5. Be a Social Butterfly: Cross-Promote!

Your app is awesome, but why is it locked inside TG? Get loud and proud, and share it with the world! Here’s how to do it:

• Leverage Social Media Platforms

Whatever your vibe is, it’s time to use social media, such as Instagram, Twitter, or TikTok. Create short, eye-catching content like teaser videos or testimonials from happy users to show people what they’re missing.

• Collaborate with Influencers

Teaming up with influencers who vibe with your app’s niche can be a great way to promote your creation. A celebrity gamer could showcase your game bot, while a productivity guru can rave about your tool and its offering.

And the exciting part? Their audiences are your future users!

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#6.  Offer Irresistible Incentives

Everyone loves a little extra something. Therefore, tap into that universal truth to increase your mini app’s user base.

• Exclusive Offers

Start with a bang! Announce irresistible perks like, “The first 1,000 users get premium features FREE!” This will create a sense of urgency and make your early adopters feel like VIPs. FOMO (fear of missing out) is real, and this strategy ensures people rush to download your app.

• Referral Bonuses

Word-of-mouth is marketing gold, and referrals turn your users into promoters. Sweeten the deal with rewards like:

Add gamification with leaderboards or badges for super referrers. People love to win (even if it’s bragging rights), so ensure they get rewarded at every step of the way. These small gestures of value can generate massive buzz and ensure your app stays at the top of everyone’s must-try list.

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#7. Leverage Analytics For Present and Future Success  

Data is king! And knowing this is vital to growing your Telegram mini app. Without proper analytics, you’re basically tossing darts in the dark. Now, that’s not a pleasant thing to do—let’s fix that!

• Use Telegram Analytics  

Telegram’s built-in analytics is like a treasure map to your app’s success. Track user engagement, monitor clicks, and see what features your audience loves most. For example, is your new feature getting the attention it deserves? If not, tweak your approach! 

You can also experiment with different headlines, visuals, and call-to-action buttons to see which one gets users clicking and engaged. With these features in your corner, you’ll have a clear roadmap to success, making every tweak count. It’s all about working smarter, not harder!

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Launch Your Campaign with PropellerAds and Convert Every Click To Cash

Ultimately, your app should make people feel good. Make them smile, surprise them with easter eggs, and create an experience they will be eager to share. Indeed, promoting your TMA isn’t rocket science! With our fun tips and insights, you’re on your way to attracting users to your app.

And it gets better: with our new Telegram Ads format,  you have a golden opportunity to turn every click into cold, hard cash. They are game-changing, offering users valuable rewards while keeping engagement high and conversions rolling in.

So, launch your campaign with us, try any of our expert tactics, and unlock the full potential of our advertising platform, where every click counts.