Disclaimer: Please note that this case was provided by one of our clients, and the views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of PropellerAds.
Why Gambling? Because high payouts and easy conversions are something, you won’t say “no” to. Check out the case from one of our affiliate marketers.
Ad Format: Push Notifications
Offer: Syndicate Casino (CPL+Deposit) from Advidi
Campaign period: Apr 30, 2019 – May 8, 2019
Total spent: $408
Total Revenue: $815
Net profit: $407
Previously I have worked with Sweepstakes a lot, and sometimes it was good money, and sometimes it was not. With a lower payout, it is harder to face ups and downs during the campaign, with a higher payout, we have room for some change in the ROI.
Find your inspiration – check other case studies
As for campaigns, everything was simple:
- Main Info
- Push Notifications
- Pricing Model — CPC
- GEO — Australia
- Platform — Mobile
The CPC in Australia is pretty high on Propeller Ads ($0.12), so I was a bit worried about that. However, I started getting conversions from day one and was in profit right off the bat, which helped me keep going at it.
- Ad Creatives
I used different types of creatives:
- Type 1: Someone has won x amount of money! Play now to win money!
- Type 2: 5 Secrets to winning at casinos revealed! Know how!
- Type 3: Kind of click-bait with girls and money (high CTR but low conversion) so were stopped in time.
By the way, we have a great article on how to test creatives
Here are the examples of creatives I used:
I used this landing page:
It had a very high offer conversion rate!
Stats from PropellerAdsAll in all, 64 leads were obtained. High-Quality traffic converted much better, but there was not enough volume to scale. Medium and Low quality, although more expensive still was profitable, and hence I continued with it.
I am a college student on a tight budget, and I am waiting for the payout from this offer. My leads have been verified, and I will be paid out soon and then I can scale it* 😀
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