We are still ready to buy your case-study for a good price. And this case-study was sent to us by Jane. Let us give her the floor!
CPA network: AdCombo
Traffic Source: PropellerAds – Push Notifications
Ad Spend: $387
Hello, case-study lovers. My name is Jane, and it’s about time for me to tell you which was my lucky combo. Let’s go!
I started my affiliate marketing journey quite some time ago, and I like push notification traffic for its simplicity. When starting your push notifications campaign you don’t have to go through numerous settings; everything is rather straightforward.
What my basic strategy looks like:
1) Finding GEO, not overheated with other affiliates promoting offers for it.
2) Based on the GEO I usually ask my affiliate manager in AdCombo to give me offer recommendations.
When launching my campaign average CPC for Lebanon was about $0.007 – $0.013, quite good isn’t it? When dealing with push notifications, I usually choose CPC, not CPM because: to have a profitable campaign with CPM your ads should have a CTR of around 10%, if you don’t have such, I recommend you using CPC model instead.
Sometimes newbies ask me: Should I use pre-lander when dealing with push traffic? I usually tell them that there is no right answer to this question – you should always TEST and see what is working for you.
In my case, first I performed tests without pre-lander. Conversion rate was good, but the approval rate was low, that’s why I decided to stick to a pre-lender + landing page. Have a look at the best performing pre-lander :
For diet offers, I thought of at least 10 different banners, which includes classic before/after, women in a burka, some human body drawings and a mug filled with cucumbers. Nothing extraordinary for these type of ads. And to be true, most banners were successful.
All texts were in Arabic, something like this:
Headline: Slimming without dieting and physical activity
Main text: Lose 7 kg a week!
Now let’s get down to numbers
To be honest, this campaign wasn’t my main one. I was checking and optimizing it from time to time.
Let’s see, what we have: 146 conversions and $387 total spent, so on each conversion was spent $2.65.
It was really cool that AdCombo has a payout of $14 for this GEO!
Further, you can clearly see that the average approval rate was 40%. It means that with 146 conversions we end up with 58 confirmed leads.
Total Revenue: $1050
Here you go!
Disclaimer: The article originally appeared on AdCombo.com. It has been republished with permission and does not constitute the views or opinions of PropellerAds.